Stereotypical Representation in Pakistan Television Commercials
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Date
2024
Authors
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Publisher
UMT. Lahore
Abstract
This study examines the portrayal of stereotypes in Pakistani children's television
commercials through the lens of Critical Race Theory (CRT). It aims to analyse
how language, imagery, and narratives contribute to the construction of
stereotypical identities within these commercials. The research objectives include
exploring the depiction of stereotypes outside Pakistani children's TV
commercials, examining the role of language and visual elements in shaping
stereotypical narratives within selected commercials, and investigating how these
commercials participate in shaping conventional identities through specific
representations.