Impact of Digitization of Services on Tourism Development under moderation of Customized Offers, Virtual Reality, Digital Currency and Social Media Marketing
Loading...
Date
2024
Journal Title
Journal ISSN
Volume Title
Publisher
UMT,LAHORE
Abstract
The research problem observed that the most important I need to understand the digitization of
tourism or can get established and what are the different factors of tourism enablers are effecting
potential in tourism. Tourism is a rich and varied socio-economic activity that permeates our global
society. Digital tourism is the digital support of the tourist experience. The research explores how
information and communication technology is changing marketing of tourism. The responses are
collected from quantitative research method using different variables which help in investigating
the impact of digitization of tourism (independent variable) on moderator (Tourism enablers) and
Potential in Tourism (dependent variable).