Respite Hub
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Date
2018
Authors
Journal Title
Journal ISSN
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Publisher
University of Management & Technology
Abstract
The objective of the study was to evaluate the impact of respite hub developments on consumer
behavior in city areas. Local and international research indicated that respite hub developments
in city premises result in several benefits for consumers, such as convenient location; a larger
variety of goods offered, lower prices than small retailers in the area and better quality of goods,
amongst others. Studies also indicated that the choice of the preferred supermarket/shopping
mall is not a rational decision based only on pricing, but on a compromise of satisfying
economic, social and psychological needs.
A two part mixed methodology, which employed both qualitative and quantitative methods, was
adopted. This included semi-structured interviews with retail experts and interview-administered
questionnaires with the primary retail shopper in the household. Findings revealed that lowincome
consumers prefer to shop from the closest shopping mall instead of small retailers/Spaza
Shops because of the lower prices and a larger variety of goods offered. However, evidence
suggested that consumers prefer to shop at a shopping mall that represents their desired lifestyle,
therefore shopping mall developments in township areas, do not fulfil the social and aspirational
needs of low-income consumers.
For this reason, low-income consumers continue to purchase from malls in urban areas.
Description
Dr.Muhammad Yusuf Awan
Keywords
Ibom Tropicana Park, Respite hub, Societal Developments, BS