Successful Buyer Supplier Relationship’s Antecedents and Outcomes
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Date
2014
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Publisher
UMT.Lahore
Abstract
Over the recent years, reduced product life spans and increasing customer expectations have put immense pressure on supply chain managers for increasing responsiveness of their supply chains in order to meet the organizational objectives. Role of successful buyer-supplier relationship is critical in the responsiveness of the supply chains. This thesis investigates the role of successful buyer-supplier relationship in supply chains in a developing country perspective.