CUSTOMER PARTICIPATION IN TECHNOLOGY INNOVATION EXAMINING VALUE CO-CREATION AND CO-DESTRUCTION IN SERVICE INDUSTRY
| dc.contributor.author | MUHAMMAD YASIR AMJAD | |
| dc.date.accessioned | 2025-08-06T12:40:31Z | |
| dc.date.available | 2025-08-06T12:40:31Z | |
| dc.date.issued | 2023 | |
| dc.description.abstract | The role of customer participation in technology innovation has gained increasing attention in recent years as a means for firms to create and capture value through their interactions with customers. While prior research has examined the process of value co-creation and co destruction in the context of customer participation in technology innovation, much of this work has focused on the manufacturing and high-tech industries. This qualitative study contributes to the body of knowledge by examining the processes of value co-creation and co-destruction that occur in the context of customer participation in technology innovation. | |
| dc.identifier.uri | https://escholar.umt.edu.pk/handle/123456789/4532 | |
| dc.language.iso | en | |
| dc.publisher | UMT, Lahore | |
| dc.title | CUSTOMER PARTICIPATION IN TECHNOLOGY INNOVATION EXAMINING VALUE CO-CREATION AND CO-DESTRUCTION IN SERVICE INDUSTRY | |
| dc.type | Thesis |
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