Political talk shows & political awareness
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Date
2016
Authors
Journal Title
Journal ISSN
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Publisher
University of Management and Technolog
Abstract
This study investigates the impact of talk shows on political awareness and voting trend of the students of Lahore, Pakistanthrough survey (n=400), using questionnaire as a tool of data collection. The study recorded the students' level of viewing political talk shows, political knowledge, awareness, activities, voting trends and government assessment score. It crossed checked the above factors with the level of viewing along with demographic characteristics of the respondents. The statistical tests chi-square and Mann Whitney U test were applied for testing the hypothesis, confirming that greater the exposure to talk shows greater the political awareness, political knowledge and political activities. The study also found that there was no significant relationship between talk shows viewers and voting trend and similarly about the assessment of the government performance. The study also concluded that talk shows played significant role in rural areas where students did not cast vote merely on caste bases in general election.
Description
Supervised by: Dr. Muhammad Khalid
Keywords
Demographic characteristics, Political awareness, M.Phil