Standardization of Sizes for Womenswear in Pakistan

dc.contributor.author	Shawana Khalil
dc.date.accessioned	2025-08-21T06:32:20Z
dc.date.available	2025-08-21T06:32:20Z
dc.date.issued	2015
dc.description.abstract	Providing a good fit through effective sizing system and standard is inevitable in today’s large-scale garment industry. Proper sizing system, though prevalent in the West, has not been developed in Pakistan. In recent years, there has been an increased demand of women’s wear readymade garments but no substantial research has been carried out in terms of proper fit and sizing to satisfy the customer. Clothing companies have developed sizes based either on intuition, through data in form of questionnaires on return from the customers or basic pattern grading principles. Absence of proper sizing system and size standard leads the customer to confusion and dissatisfaction, which in turn effects the sales. However, sizing issues especially in womenswear have long been an area of concern for the apparel industry, but neither the government nor the industry has carried out or sponsored anthropometric research to develop sizing system or size charts for women’s wear.
dc.identifier.uri	https://escholar.umt.edu.pk/handle/123456789/4973
dc.language.iso	en_US
dc.publisher	UMT.Lahore
dc.title	Standardization of Sizes for Womenswear in Pakistan
dc.type	Thesis

Now showing 1 - 1 of 1