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Item EFFECT OF YARN PARAMETERS ON SHADE VARIATION OF DYED COTTON WOVEN FABRIC(UMT.Lahore, 2015) Almas AnwarThis research work is mainly focused on the effect of different yarn sources and yarn parameters on the vat dyed cotton woven fabric. In this research, plain cotton woven fabric is produced from the weft yarns of different sources with both carded and combed yarns, yarn counts and twist multiplier (T.M). These fabric samples are dyed with vat dye and color values of different fabric samples are measured by using Datacolor SF 600 spectrophotometer. It was found that fabric made from the weft yarn of different sources showed different lightness (L*), chroma (C*) and color strength (K/S) values. The fabric made from the combed weft yarn showed greater lightness (L*) and color strength (K/S) values as compared to carded weft yarn fabric. The woven fabric made from the high twisted weft yarn shows greater lightness (L*) but lower color strength (K/S) values as compared to fabric made from low twisted weft yarn. The woven fabric manufactured from the finer weft yarn shows greater color strength (K/S) but lower lightness (L*) value as compared to the fabric from coarser weft yarn.Item TERRY TOWEL STUDY ON DORNIER LOOM(UMT.Lahore, 2015) Muhammad Attique Ur RehmanTerry is such a structure which is formed by the weaving of pile loops on one or on both sides of the towel. The Pile formation is based on the principle of a stable and precise shifting of the beat up point. There is combination between pile heights and pile ratios in the towel. It is seen in some type of designs in towel that whenever we want to produce two piles near to each other, at that time their comes variation in appearance of the towel. This variation in appearance of towel comes due to the variation in pile heights which are in one waffleItem Consumer perceptions of branded clothing in Pakistan(UMT.Lahore, 2015) Sana FaisalBrands are the new hallmark of today’s commercialized society. They are important in creating an image for consumers who are more self-conscious. Now greater number of people is heading toward brands. The ravenousness of clothing brands in consumer is growing with great immensity. The customer mind set is changing with the increasing urbanization and socioeconomic class differences. Clothing brands are becoming universal symbol of wealth and status. The main objective of the research work is to study the impulsive buying of branded clothing and understand consumer buying behavior. To reach the competitive edge in this globalized market it is crucial to understand the consumer and satisfy their demands. It is important to know how consumer thinks, wants and expects to find when visiting a fashion retail outlet. Understanding consumer buying behavior will help to build effective marketing strategiesItem Standardization of Sizes for Womenswear in Pakistan(UMT.Lahore, 2015) Shawana KhalilProviding a good fit through effective sizing system and standard is inevitable in today’s large-scale garment industry. Proper sizing system, though prevalent in the West, has not been developed in Pakistan. In recent years, there has been an increased demand of women’s wear readymade garments but no substantial research has been carried out in terms of proper fit and sizing to satisfy the customer. Clothing companies have developed sizes based either on intuition, through data in form of questionnaires on return from the customers or basic pattern grading principles. Absence of proper sizing system and size standard leads the customer to confusion and dissatisfaction, which in turn effects the sales. However, sizing issues especially in womenswear have long been an area of concern for the apparel industry, but neither the government nor the industry has carried out or sponsored anthropometric research to develop sizing system or size charts for women’s wear.