The representation of women on pakistani mass media: an analysis of feminine roles in aurat march and its socio cultural impacts
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Date
2021
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Publisher
UMT.Lahore
Abstract
This research examines the role of Pakistani mass media in the representation of women. The study aims to identify the media as the reason for constructing a new feminine identity that leads to the initiation of women marches in Pakistan. Besides, this paper tends to recognize how these marches influence the cultural and traditional values of Pakistan as well as the religious values. This paper begins with the introduction, which covers further sub-categories including the background of the study along with its purpose and objective. The primary goal is to highlight the role of mass media in shaping people’s minds and leading towards the modification of their mentality. This paper can be used as an example to examine how media is being influential in bringing transformation individually, culturally, and socially. This paper has adopted the theory of objectification by Roberts and Fredrickson to prove the hypothesis used in this paper. Besides, the foremost tool to collect the data is the survey which has been distributed online to several female individuals of different age groups and classes. The data has been collected through qualitative methodology by taking the opinions of different people and interpreting their notions regarding the main topic of the research. After collecting the data, the whole data has been analyzed to carry out the precise results. Eventually, the researcher has talked over the final results and discussions in which that answers the fundamental research questions through the support of collected data and implemented theories. It has been found that media plays a vital role in depicting women that resulted in the initiating of women marches in Pakistan. Besides, it has also been discovered that the objectification of women by the media impacts substantially on Pakistani cultural and traditional ethics. In the end, the whole research has been concluded, and the researcher has also provided some suggestions about how the resulting situations can be improved by remaining in a particular context.