The impact of „risk management strategies‟ on organizational performance:
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Date
2024
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Publisher
UMT Lahore
Abstract
This study examines the significant impact of risk management strategies on
organizational performance, with a particular focus on marketing operations.
Effective risk management is critical in mitigating potential threats and
uncertainties that can adversely affect an organization‘s marketing efforts and
overall performance. This study demonstrates how different risk management
approaches, such as risk identification, examination, and mitigation, can strengthen
organizational resilience, optimize resource allocation, and improve decision
making processes. The findings reveal that organizations with robust risk
management frameworks are better equipped to handle market volatility, ensure
continuity in marketing operations, and achieve sustained competitive advantage. In
order to promote organizational success and stability, this study emphasizes how
important it is to incorporate cutting-edge risk management techniques into the
planning process of marketing departments. Future research directions are
suggested to further explore the evolving role of emerging technologies in risk
management and their potential to transform organizational operations in
marketing. By providing useful advice for improving organizational performance
through strategic risk management, this work provides a substantial addition to the
disciplines of marketing and risk management.