EFFECTS OF CABIN CREW APPEARANCE AND STYLE ON MARKETING AND BRANDING OF THE AIRLINE
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Date
2025-05-17
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UMT, Lahore
Abstract
This research evaluates the impact of AirSial Airlines' cabin crew uniforms on its branding,
cultural representation, and customer perceptions. The uniforms of the airline include elements
that show Pakistani traditions, such as scarves for female crew members and the use of green to
symbolize the national flag of Pakistan. Nevertheless, there are some critical factors with the
branding consistency, color coordination, and appearance of the airline