Self objectification, customer behavior and mental health in salesgirls
| dc.contributor.author | Hira Sajjad | |
| dc.date.accessioned | 2018-02-12T10:59:24Z | |
| dc.date.available | 2018-02-12T10:59:24Z | |
| dc.date.issued | 2017 | |
| dc.description | Supervised by: Muhammad Faran Ali | en_US |
| dc.description.abstract | The current study explored the relationship between self-objectification, customer behavior and mental health in sales girls by analyzing the dynamics of functioning of salesgirls at the job with the customer and investigated the mediating role of customer behavior between self-objectification and mental health. The study was conducted using non-probability convenient sample consist of 200 salesgirls, with the age range of 20 to 35 years (M=24.86, SD=3. 59). The data collected from various Malls and shopping centers (Hyper Star, Metro Cash and Carry, HKB, etc) of Lahore. Objectified Body Consciousness Scale (OBCS), Customer Related Social Stressors (CSS) and Mental Heath Continuum- Short Form (MHC-SF) were used as the data collection instruments. The results showed that the internalized shame is significant negatively correlated with emotional wellbeing whereas the customer behavior was found to be significant positively correlated with emotional wellbeing and social wellbeing. Multiple hierarchical regression analysis and path analysis revealed that internalized shame was found to be significant negative predictors of emotional wellbeing and psychological wellbeing while customer behavior was found to be significant positive predictor of emotional wellbeing and social wellbeing whereas rationalization against objectification was found to be positive predictor of emotional wellbeing, social wellbeing and psychological wellbeing. The path analysis through (AMOS) showed mediated role of customer behavior has been found to be a significant mediator between internalized shame and social wellbeing. | en_US |
| dc.identifier.uri | https://escholar.umt.edu.pk/handle/123456789/2663 | |
| dc.language.iso | en | en_US |
| dc.publisher | University of Management and Technology Lahore | en_US |
| dc.subject | Self-objectification | en_US |
| dc.subject | Customer behavior and mental health | en_US |
| dc.subject | BS Thesis | en_US |
| dc.title | Self objectification, customer behavior and mental health in salesgirls | en_US |
| dc.title | Self objectification, customer behavior and mental health in salesgirls | en_us |
| dc.type | Thesis | en_US |