Telecommunication and Advertisement Impact on Youth In Pakistan
Loading...
Date
2013
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
University of Management and Technology
Abstract
Youth plays a significant role in building of the nation and in the development of a
country. Their adoption, aspiration, and objective lead towards change in social
value of a culture. Ongoing study investigates the impact of telecom
advertisements on the behavior of youth, the social values of Pakistani youth.
Telecommunications in Pakistandescribes the overall environment for the growing
mobile telecommunications, telephone, and Internet markets in Pakistan.
Telecommunication companies are growing and growing in Pakistanand due to
having a camel race in between competitor companies they are giving such offers
and packages to their consumers that highly affect youth behavior towards their
lives, towards their family and studies.
Telecommunication Services play a key role in the growth of economy, facilitating
efficiency and growth across the wide range of user's industry in any country. The
level of Telecommunication development is a determining factor for economy,
social and cultural development of a country.
State of Pakistan's Telecom Industry Pakistanhas remained as the fastest growing
mobile telecom market in Asia. Currently, the telecom sector is undergoing intense
competition among the six mobile operators, one major fixed-line operator and few
RESEARCH: Telecommunication and Advertisement Impact on Youth in Pakistan
small fixed-line operators. In the best interest of their long sustainability, the
mobile operators are forming strategies driven towards being at lowest cost,
extensive network coverage and connectivity, innovative products and segmentation.
Now a day's mobile phone is becoming necessity of life, not only for youngsters
but old as well. Every coin has two sides same case is with telecommunication
connections and with their advertisements as well. Some has cons and some has
pros, so this study will conclude with either pros or cons of telecommunication.
Description
Keywords
Telecommunication and Advertisement, Impact on Youth