Internship Report on Digital Office Systems

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dc.contributor.authorUsman Qayyum
dc.date.accessioned2025-09-26T11:08:13Z
dc.date.available2025-09-26T11:08:13Z
dc.date.issued2002
dc.description.abstractDigital Office System was founded in 1988. The company is the only authorized dealer of DELL, Compaq, Fujitech and AST, in Lahore. At the moment the company is providing computers and all kind of computer and networking services, to the companies. At the moment the company is not dealing with individuals. DOS has been dealing only in branded computers but now non-branded computers are also available at the company. The siuwey about the customer satisfaction, that I conducted while working in the company states that all the customers of the company are very much satisfied with the performance of the company. 50% of the customers of DOS are dealing with them for 1 to 3 years. More than 60% are availing all the services. 50% customers are under one year contract otheis are under 2 to three years. 50% of the customers rate the product delivery services as excellent and 70% of them think that DOS's complaint handling is excellent. 80% of the customers have been given after sale services and the same percentage thinks of the behavior of the staff as excellent. All the customers are satisfied with the charges receives by the company. The results of the survey for the retailer satisfaction of the company are very much in favor of the company. 80% of the retailers are dealing with DOS for 1 to 5 years and the company itself contacted all the retailers. 100% of the retailers are satisfied with the product delivery, technology and the replacement of the unsatisfactory goods. 60% of the retailers are buying all the accessories offered by the company and think of the behavior of DOS staff as excellent. 80% of the retailers think of the market reputation of the company as very good. All the retailers of DOS h^e recommended this company as their supplier for the next year. All this concludes that all the customers and the retailers of the company are fully satisfied with the company. I have also prepared a marketing plan for the company. Its objectives are, 25% increase in sales, increase in gross margin and maintaining it and 25% increase in the sale of services, by the next year. My recommendations for the company are, to open a big office in defense and start selling computers and services to individuals. Apply all the marketing techniques mentioned in the marketing plan. Start its own chain of shops through out the country.
dc.identifier.urihttps://escholar.umt.edu.pk/handle/123456789/7115
dc.language.isoen
dc.publisherUMT, Lahore
dc.titleInternship Report on Digital Office Systems
dc.typeThesis
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