Awareness in Pakistani Passengers about the Green Airline
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Date
2022
Authors
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Publisher
UMT, Lahore
Abstract
Recently, it has been noted that airlines prioritize environmental applications while
providing customer care. Search Airlines should base its green marketing efforts
on how passengers feel about these initiatives. There are not many studies on
passenger perceptions of green airlines in the national literature. As a result, this
study looked at overall environmental knowledge and passenger sentiments
regarding green airlines. In this study, a survey of Pakistani passengers arriving at
Lahore International Airport was carrying out. The 5-point Likert scale on the
Pakistan Questionnaire was set up as "Strongly agree (=1)" to "Strongly agree
(=5)" passengers. Additionally, demographic and travel details of the respondents,
such as gender, age, educational attainment, monthly average income, purpose, and
frequency and order of flights. The data analyzed using a T-test and descriptive
analysis. The investigation's findings indicate that domestic passengers arriving
from outside have far more environmental awareness than overseas tourists do.
However, as a result, we notice that there is less understanding between both
categories of travelers since some individuals mistakenly believe that the term
"green airline" refers to the green airline emblem or the Pakistani airline.
Additionally, gender has little bearing on awareness whether locally or
internationally traveling. Additionally, there is a link between passengers'
environmental consciousness and their perception of green airlines. A few
recommendations were made for airlines at the study's conclusion to help them be
more effective with their environmental initiatives.