Sustainable competitive advantage
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Date
2013
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3rd International Conference UMT, Lahore
Abstract
This paper attempts to develop a theoretical background that undertakes the concept of organizational culture and human resource in attaining, sustaining and renewing the sustainable competitive advantage of firms. Firms that own valuable, rare, inimitable and non-substitutable resources in the form of tangible and intangible assets are the only ones to continue to survive in today's dynamic market conditions. It has been found that organizational culture and human resources which are rooted in social interactions occurring over a period of time influences people's behavior. This influence is created through the use of language, technology, rules and regulations and, knowledge and ideas. Culture created in organizations thus becomes a source of creating causal ambiguity and isolating mechanisms which are difficult to imitate, interpret and understand explicitly.
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Citation
Yazdani, N. and M. Naeem (2013)."Sustainable Competitive Advantage: Organizational Culture and Human Resource Perspective."Paper presented at 3rd International Conference on Business Management (ICoBM), UMT, Lahore, Pakistan.