Impact of Social Media on Passengers buying Behavior with the moderating effect of Brand Loyalty

Simple item page
dc.contributor.authorHuzaifa Asim and Arsalan Haroon
dc.date.accessioned2025-10-02T15:52:41Z
dc.date.available2025-10-02T15:52:41Z
dc.date.issued2024
dc.description.abstractThe aim of this study was to investigate the impact of social media on passenger buying behavior, with brand loyalty as a moderating factor, in Pakistan's airline industry. The aviation sector has undergone significant changes due to technological advancements and evolving passenger behavior. Social media and AI have become crucial tools for reshaping promotional strategies and customer engagement. Using a quantitative approach, this research explores how these tools influence passenger decisions and loyalty to specific airlines. It examines how social media information and AI-driven recommendations affect customer choices and highlights the importance of retaining loyal passengers in an increasingly competitive market. Analysis demonstrate that social media significantly impact buying behavior and emphasize that brand loyalty is crucial for passenger retention. Effective use of these tools can enhance customer satisfaction, engagement, and loyalty, providing valuable insights for airlines to improve marketing strategies. The study, based on a sample of 201 passengers who traveled at least five times in a year, offers future research directions, such as exploring other moderating factors, long-term effects, and comparative studies across different industries and countries.
dc.identifier.urihttps://escholar.umt.edu.pk/handle/123456789/7796
dc.language.isoen
dc.publisherUMT, Lahore
dc.titleImpact of Social Media on Passengers buying Behavior with the moderating effect of Brand Loyalty
dc.typeThesis
Files
Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
THESIS FINAL new (1).pdf
Size:
1.35 MB
Format:
Adobe Portable Document Format
Download
Collections
2024