Factors that affect the International Tourists’ Decision to travel to Pakistan
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Date
2021
Journal Title
Journal ISSN
Volume Title
Publisher
UMT, Lahore
Abstract
The purpose of this study is to contribute to Pakistan tourism by investigating the decision making of
international tourist to travel to Pakistan with respect to various factors. This is a quantitative study; data
was collected from 80 people using close – ended questionnaire developed on Likert scale. Data was
analyzed using descriptive statistics, hypothesis was tested using T – Test and ANOVA, correlations
were identified using Pearson Correlation Test. The aim of this study is to identify the factors that affect
the international tourists’ decision to travel to Pakistan to improve those factors and increase the number
of tourists in Pakistan.