Barriers to Corporate Social Responsibilities (CSR) application in Pakistan
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Date
2021
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Publisher
UMT, Lahore
Abstract
The present study enhances our understanding about CSR practices specifically in aviation
industry by highlighting barriers to Corporate Social Responsibility (CSR). CSR which is known
as corporate social responsibility are the voluntary actions taken by the different huge companies
and industries for the well begin of society and environment especially in Aviation industry. The
intentions behind these social activities are to generate profit and to satisfy stakeholders and for
betterment of the society. But due to lack of interest industries are not giving importance to these
voluntary activities. So this research is basically to identify those factors which are the major cause
behind why industries are not taking steps to promote environmental and social activities. The
research will focus only on the CSR in aviation industry of Pakistan. The concept of the topic was
firstly studied from the literature reviews of different researchers. Afterward in order to do the
study of Industry Survey was conducted from employees of the airport and airlines. The results
showed that there are certain factors like lack of measurement strategic vision during planning
sensitivity in routine operations have made industry unfocused from this side. In order to
implement CSR practices these barriers should be handle with great care which gives positive
outcomes