MEDIA OBJECTIFICATION AND WOMEN CLOTHING BUYING BEHAVIOR

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dc.contributor.authorAlina Zaidi
dc.date.accessioned2025-09-25T14:24:12Z
dc.date.available2025-09-25T14:24:12Z
dc.date.issued2018
dc.description.abstractThe aim of the current research is to explore the mediating role of self-gratification and social comparison in explaining the relationship between media objectification and clothing buying behavior in women. For this purpose, correlational research design was employed using 400 female participants within the age ranges of 18-29 selected by convenient sampling. The data was collected using developed questionnaire.
dc.identifier.urihttps://escholar.umt.edu.pk/handle/123456789/6973
dc.language.isoen
dc.publisherUMT,Lahore
dc.titleMEDIA OBJECTIFICATION AND WOMEN CLOTHING BUYING BEHAVIOR
dc.title.alternativeSOCIAL COMPARISON AND SELF GRATIFICATION AS MEDIATORS
dc.typeThesis
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