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Item PROFESSIONAL IMPACT AND JOB SATISFACTION AMONG PAKISTANI JOURNALISTS(UMT,Lahore, 2018) Hafiz Muhammad Usama KhanThe current research aims to explore that Professorial impact and job satisfaction among Pakistani journalist. For this purpose, correlational design was employed in order to investigate the conceptual model. Through a survey of 282 male and 118 female journalist participants, this study investigates professional impact and job satisfaction. The questionnaire was divided into seven sections that each dedicated to the separate variable assessment.Item MEDIA OBJECTIFICATION AND WOMEN CLOTHING BUYING BEHAVIOR(UMT,Lahore, 2018) Alina ZaidiThe aim of the current research is to explore the mediating role of self-gratification and social comparison in explaining the relationship between media objectification and clothing buying behavior in women. For this purpose, correlational research design was employed using 400 female participants within the age ranges of 18-29 selected by convenient sampling. The data was collected using developed questionnaire.Item FALSE REALITY(UMT,Lahore, 2018) Sareen ShahbazSocial networking sites are used to communicate and sharing images with others. The users of these social media usually compare their images with other user’s images. The aim of the study is to determine the instagram photo activity and its effect on female body image of university going students. Female who compare their appearance with other users which lead them towards intrasexual competition, body dissatisfaction and drive for thinness.Item Impact of Media on Partner Choices among University Students(UMT,Lahore, 2018) Sidra ArifContext: The media shapes the perception of people on various issues prevailing in society. Media develop collective consciousness among otherwise scattered individuals and develop agreement among them regarding issues and attributes.Item Self-image Branding through Selfies(UMT,Lahore, 2018) Hafsa HussainPictures taken of one’s own self with the help of any mobile or camera is known as selfie. Nowadays sharing selfies on social media has become a global phenomenon. The need of individuals to share and project themselves as a brand in front of their peers and community is increasing and hence it has been a common habit for individuals to share their personal lives on social media in order to build a personal brand and identity in a globe full of networks. Also self image branding has not been widely discussed in social media prospects despite being its appropriate applications in today’s world.