Understanding rural farmers information behavior
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Date
2014
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Publisher
Rice Plus Magazine
Abstract
Indeed, farmers have an inevitable need for information to perform their daily farming activities
efficiently and effectively. The information concerning improved agro-technologies created by
agricultural scientists should be disseminated in a way that is compatible with, and results in the
farmers’ satisfaction. Agricultural production in Pakistan is quite lower than its potential in spite
of the hectic struggle by the agriculture departments and other allied agencies. It may have various reasons.
Farmers’ lack of awareness of the current agricultural information and technologies is one of the major reasons
for low agricultural productivity.
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Citation
Naveed, M. A. (2014). Understanding rural farmers’ information behaviour. Rice Plus Magazine, 6(1), 13 - 14.