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Item Dark Horse “Her Tale of Escaping Depression”(UMT.lahore, 2019-06) Kiran ZafarI believe, the state of being depressed, can be better defined by doctors, a stance where heart goes numb and cold, where mind is covered by thick clouds of darkness. The frame of mind, when love is only found in words, memories haunts, unexplained guilt and undefinable vulnerability where no hand is seen as help and the victim hides himself from the world. Depression can tore people apart that they feel so inaccessible and different from their inner and outer world, and no words can take them out from that trance. In the thick clouds of darkness, hands who are saving you from drowning seems to be evil, hopelessness just blinds the sufferer , it snatched the ability to see and sanguinity. At times, Faith also fails to show the path which ends the sufferings. From young age, we are taught not to cry and weep, as they are the signs of being vulnerable. So, I was raised with the ability of putting a robust shield, to bear the vindictiveness of world.Item AN ONLINE REPOSITORY AND DATABASE FOR CREATIVE ART AND DESIGN STUDENTS(UMT.lahore, 2019) HUSNAIN AHMADWith sophistication and advancement in information technology over the recent years, accessibility of internet is noticeable in almost every corner of the world. In this research, the most significant feature of internet that is emphasized upon is websites. Often the website of an institution is used as major instrument to rate it. Thus, having a website is essential for any major organization in order to ensure accessibility to the members of internet population. In this project, the researcher will design a website for the students and professionals of art and design. The subject is discussed in depth along with various aspects that are related to it. The significance of this research is that the local existing online repository for design professionals is not meeting the standard and requirement of the contemporary design students. As there is no local website available for the students of art and design on which they can save their projects and upload their current and previous projects. At the successful completion of the project the designer will be able to design a website or to design an online repository for the students of art and design on which they can make their portfolios and upload they project. In this way, this project will not only save their projects in an online repository but also help new students in the field of art and design. This project will also give a platform to the local designer in the field of designing. This project will open new horizons for the professional and students in the field of designing to get interlink with the current trends of their related field.Item Body Shaming As “Words can hit hard and wound deeply…”(UMT.lahore, 2019) Hina Umber AkbarIf only you were a bit slim or fair, you would have looked a lot more beautiful. Yes, we all have our own beauty standards and perceptions, in which we want other people to get fit in. Why there is ‘if only’, if someone is looking good just say it. We just pass comment without thinking once that what other people are going through and what will be the results. May be our good compliments can make their day great. We all play an imperative part in the life of people around us by passing good or bad comment on them, or by making fun of their body, features or complexion (skin tone). These concerns are a growing issue among young adult men and women and sometimes they experience sociocultural stress and depression. Dissatisfaction of body image or passing the negative comments on physical body of someone is a serious public health concern that raises risk for a number of other negative health consequences, which includes depression, low self-esteem, and sometimes it leads to substance abuse and suicide. Why we all are so anxious and judgmental about being perfect; in shape and having a fair complexion? We are not supposed to look like celebrities or the ways other think we should. We need to understand the fact that everyone is different, special and beautiful in our own way.Item SILK &SILVER CLOTHING AND JEWELRY “BRAND”(UMT.lahore, 2019) ANKA ZAHEERBRAND is an identity. It is a basically a kind of goods products which produces under specific company or institute or a name. A brand is a name or logo or an identity gave to the product or services, such as that it take on an id name by itself. A brand differentiates a good from the similar to other products and its edit to charge on high premium, and in return for a clear the identity and greater the faith in its function, we would defines the Brand as a collection of stable and in stable aspects of design to develop knowledge of identify and awareness among the audience. It is for to make the repute of good, personality, places or industries. Branding has become most powerful source competition strategies for the successful organizations in fashion industry. Brand is design to develop awareness. The creation of brand that are different from the competitions this is the main idea or purpose of branding. There are two main career focused in fashion world: fashion design and fashion merchandising in each of these areas many offers are available to properly motivated and educate individual. Every part of fashion industry is diverse therefore there different titles are used tend to be for same positions. Success in fashion design career requires the ability to conceptualize and produce clothing and accessories. Fashion merchandising fashion marketing and business careers are all popular degrees for fashion merchandizing careers. In the addition of knowledge of trend forecasting qualities and the ability to work in a budget are very important. Most fashion merchandising careers requires excellent negotiation, mathematical and budgeting skills.Item CAMPAIGNING A BRAND(UMT.lahore, 2019) AYESHA JAVEDBrands are among the most popular properties of companies and, ultimately, the management of manufacturers is a key activity in many companies. Although companies often focus their branding efforts on growing products and corporate brands, it can also be used in the area of human resources management. Brands are all around the Pakistan - no matter what we do, or where we. As customers we are bombarded by descriptions of logos and advertising campaign every day. After the development of particular brands, its promotion is one of the essential characteristics of marketing. Furniture and related products are one of the essentials for decorating interior. Where market is already occupied by big brands like Kalamkar, Wing Chair, Fantac Furniture, NM furniture, Ahad Signature Home etc. Those brands run a heavy campaign and are considered the most popular local brands in the market. Herein, and approach to develop the campaign for advertising/marketing of Heaven Furnishers. A good name in a small medium enterprises is tried to be accomplished. Heaven Furniture is the high-end furniture manufacturing company that offers unique ideas for innovative design and high quality products. Heaven furnisher’s line is purely classic, yet modern contemporary yet timeless in elegancy, yet a fusion of contemporary and classical style, comfort design and durability. They work hard to offer clients a unique touch of creativity or artistry, delivering their home style, sophistication, grace, and wide range of deigns and exotic material rich in details. Heaven offer a wide range of residential furniture, ranging from oriental carving of yore to contemporary classic pieces embodying the modern lifestyle. They have the ability to tap into nature and through stylistic details from different cultures, we can create an attractive resemblance, a complete environment and a fascinating royal atmosphere. This is the world of Heaven Furniture.