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Item Facebook addiction among students and job-holders(UMT.Lahore, 2014) ZAINAB JAVEDFacebook is becoming gradually an important social network site among people’s life, with rapidly growing users globally, majority being youth of the society. This study was undertaken to explore Facebook addiction among youth. A survey method was conducted at three universities and three workplace to find out the Facebook addiction level amongst students and job-holders. Bergen Facebook Addiction Scale (BFAS), a self-report measure, was administered to 184 participants recruited from different universities and workplaces. BFAS comprised of 18 items covering 6 core dimensions of addiction: salience, tolerance, mood modification, withdrawal, and relapse. The findings of this study were that every 3rd person was found to be an extreme user of Facebook or Facebook addict. Moreover Facebook was found to affect mood of the participants who become unable to remember their individual private issues and are vulnerable to anxiety, guilt, depression and restlessness. Students were more Facebook addict than job-holders. Also they had more conflicts (Facebook creates clashes in relations, job, studies, hobbies and leisure activities) than jobholders as they latter experience practical life busy in their job and family. Males reported significantly more Facebook addiction than females among students although among job-holders, both the sexes were equally involved in the use of Facebook.Item Effects of tv advertisments on adolescents(UMT.Lahore, 2014) SYEDA FATIMA KHATOONToday advertisements are the most powerful medium of communication and it haspositive and negative effects on children. The target of advertisements is to attract adolescents to create a need to purchase/buy specific product. The survey method was used and data was collected through Television Advertisement Questionnaire (TAQ). The questionnaire was constructed on five effects that are unhappiness, disappointment, parent-child conflict, sense of personal worth and brand conscious. A total of 203 students were surveyed in the private and government schools. Results indicated that private school students watched more TV than government school students which showedthat private school students were more likely to be affectedby TV advertisements than government school students. Government school students scored significantly high on unhappiness and disappointment on subscales of TAQ than private school students. TV watching is more associated with disappointment than other subscales of TAQ.In this study, adolescents from government school showed high scores on unhappiness and disappointment that indicated their feelings towards TV advertisements and products which they could not probably purchase easily.