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Item The impact of Spiritual Leadership on Triple Bottom Line outcomes the role of workplace spirituality and meaningful engagement(UMT, Lahore, 2022) Usman Riaz MirThis study aims to empirically test an integrated framework of workplace spirituality to predict triple bottom line outcomes. In doing so, personal spiritual leadership is taken as a fundamental facilitator to cultivating a feeling of workplace spirituality. Moreover, employees’ meaningful engagement in response to experiencing spirituality in the organization helps them improve performance across the triple bottom line. Taken together, the current study hypothesized the impact of personal spiritual leadership on triple bottom line outcomes through serial mediation of workplace spirituality and meaningful engagement. This study draws from the positivist paradigm for finding the answers to research questions. In line with philosophical approaches, this research used a quantitative research method with deductive logic.Item Identification and Comparative Analysis of Marketing Capabilities in Goods Dominant and Value Co-Creation Perspective(UMT, Lahore, 2022) Mobeen ul HaqValue co-creation (VCC) has been promulgated as a concept that seeks to challenge the traditional approach to value creation. The literature proposes that co-creation is a phenomena that requires interaction and collaboration of multiple stake holders. Value is co created when all participating actors derive value from their interactions. This aspect of interaction challenges the traditional aspect of value creation, where value was previously considered to be embedded in the product and was an outcome of organizational value chain activities.Item UNLOCKING THE KNOWLEDGE HIDING AND PERFORMANCE RELATIONSHIP THE ROLES OF EMOTIONAL EXHAUSTION, EMOTIONAL INTELLIGENCE AND POLITICAL SKILL(UMT, Lahore, 2022) Noor ul AinAs an emerging novelty, knowledge hiding has received considerate attention recently. The increasing interest of researchers and practitioners alike in this phenomenon has instigated the need to explore the effects of knowledge hiding in predicting employee well-being in the organizations. Extending this area, the current thesis examined the mechanism of how and when the targets of knowledge hiding struggle to maintain their job performance. Drawing on conservation of resource theory, this study investigated the relationship between knowledge hiding and job performance (in-role & extra-role) and also considered emotional exhaustion as a key underlying psychological mechanism between knowledge hiding and performance linkage. In addition, it investigated the moderating role of political skill and emotional intelligence in influencing this mediation.Item When and how Eldercare Burden does affect Employee’s Job Burnout The Roles of Psychological Capital and Employee’s Job Stress(UMT, Lahore, 2022) Abdul GhaffarDrawing from the theoretical lens of COR theory, this study aimed at investigating the relationship between employees’ experience of eldercare burden and their job burnout. While explaining this relationship, this study also examines the mediating role of job stress and moderating role of psychological capital in this process. The data was collected from 340 employees working in hospitals and banks in Pakistan by employing a time-lag research design. Findings suggest that an important reason why employees’ experience of eldercare burden in their homes spillover to their workplace is that they feel overburdened by these demands. And this stress is translated into job burnout after multiple episodes of eldercare burden demands. The results of this study further suggest that this relationship is weaker for employees who can draw from their resources of psychological capital. In the last section, the theoretical implications, as well as strengths and limitations of this study, are explainedItem DEVELOPMENT OF INTERNAL AND EXTERNAL EMPLOYER BRAND AND ITS IMPACT ON GENERATION Y UNDER THE APPROACH OF INTERNAL MARKETING (IM)(UMT, Lahore, 2022) Shahzad AliManaging various generations under one roof is becoming challenging when it comes to strategizing their attraction and retention. One of the promising solutions has been claimed to be the employer brand. This research work emphasizes identifying and grouping various essential factors of employer brand, including factors of organizational attractiveness and HR professional’s competencies dimension. It also includes the empirical investigation of the impact of internal and external employer brand on retention and attraction of employees belonging to various generations and to see if the internal marketing tool positively moderates this relation.Item Role of Multi-Actors and Digital Service Systems for Value Co Creation Process(UMT, Lahore, 2022) Farhan Azmat MirPurpose: Value co-creation is proving to be a game changing phenomenon for modern firms, yet many organizations are still following the traditional approach to value creation. A transition is required to actively involve key stakeholders in the process of generating overall value and creating memorable experiences. Research aims to understand how value co-creation takes place in complex service systems that comprise interactions between multiple human actors and digital service systems. Answering the question on how value is co-created, aims at providing clues to practitioners on how value co-creation initiatives could be managed within service systems. Exploration of the value co-creation process will also provide insights on required roles of human and digital service systems for sustainable value outcomes.Item Exploring the Role of Firm’s Absorptive Capacity and Managerial Phronetic Resources in Management Innovation and Its Outcomes(UMT, Lahore, 2022) Umer AyubThe innovation ability of organizations holds importance as they look to compete for greater market share and better performance. It also offers firms opportunities to grow and expand. The challenge for innovative companies is not limited to focus only on offering new products or adopting new ways of production, rather it also requires attention to be provided for altering organizational processes, practices, and structures. Studies involving innovation no longer focus solely on its technical aspects, instead management innovation initiatives currently attract significant academic and practitioner interest as these offer an important source of sustainable advantage due to their context specific nature. Management innovation is thought to emerge from the use of knowledge management processes which harvest new knowledge and opportunities for utilization.Item CHALLENGES OF ECONOMIC SUSTAINABILITY TO GLOBAL VALUE CHAINS THE ROLE OF GOVERNANCE AND INSTITUTIONS IN PAKISTAN(UMT, Lahore, 2022) Ali AsgharThe literature on the phenomenon of economic sustainability of the global value chains (GVCs) primarily emphasizes on the internal factors like the GVCs governance and upgrading. Simultaneously, the external factors like the local governance and the institutions got little attention from the researchers and academicians. It is, therefore, this study explores the role of external factors in the economic sustainability of the GVCs using the agency theory– a lens that assumes the industry, being the source of public revenue, as the principal; and the government institutions, being the custodian of public revenue and interest, as the agents. A qualitative research design using transcendental phenomenological analysis is adopted to explore the proposed phenomena. Face-to-face in-depth interviews of 34 participants (23 export managers and 11 civil servants) are conducted using an interview guide. NVivo software facilitates data management, bracketing, horizonalization, coding, thematic analysis, and cluster analysis.Item An Empirical Analysis of Strategic Marketing Contents’ Impact on Customer Brand Engagement of Generation Y and Generation Z(UMT, Lahore, 2022) Aqsa SiddiquiCustomer engagement has become a means for businesses to gain a sustainable competitive advantage; but achieving that competitive advantage through effective marketing strategies has become challenging, especially for Generation Y and Generation Z consumers, who show less loyalty to brands. Therefore, this study analyzed the influence of four relevant strategic contents commonly used to form marketing strategies: personalization, humanization, experiential, and emotional contents; on customer brand engagement (CBE). The role of social media presence (SMP) as a mediator of the relationship between strategic contents and CBE was also studied. The theoretical framework draws upon both social exchange theory and relationship marketing theory.Item Towards a Consilient Framework for Organizational Science(UMT, Lahore, 2022) Marriam MalikThe research seeks for a major change of direction in the Management research field. As proposed by Kuhn in 1970, academia and research needs unification of knowledge bearing dismissive trends the ‗isms‘. As Wilson stated in 1998 that there is a need for a unified and eclectic approach that will foster the consilience of knowledge across theoretical perspectives. This research hopes to provide the basis for an intellectual association between the research and praxis. Each research ideology consists of ―kernels of truth‖ therefore it is important to maximally utilize them to understand the bigger picture of reality. This very logic was put forward by Wilson in 1988 as ―consilience‖, who suggested that there exist coherency and compatibility in the knowledge that is obtained via different means. The researcher acted as a critical theorist, highlighting the historicity that lead to the development of ―normal science‖, the researcher challenged the guiding assumptions as well.