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Item THE ROLE OF BIG DATA ANALYTICS IN THE FOOTWEAR SUPPLY CHAINS: A MULTIPLE CASE STUDY PERSPECTIVE(UMT.Lahore, 2023) FREEHA MARYUM ARSHADThe importance of modern information technologies; big data (BD), ERP systems, internet of things (IoT), big data analytics (BDA), and supply chain analytics (SCA) is the most important field of research for both occupations; academia and industry. To maintain sustainability in the supply chain, above mentioned technologies are the modest techniques by which firms can receive the required data on time. Which results in the integration of the supply chain process and improvement in the decision-making process. The purpose of the thesis is to analyze the importance of big data analytics and supply chain analytics for sustainable supply chain management in all types of enterprises; small- medium enterprises, and national or multinational enterprises. The importance and implementation of BDA in supply chain management have been discussed in this thesis. The previous research indicates that the application of big data analytics and supply chain analytics is the key point to establishing sustainable supply chain management. Even though there are several types of research on the implication of BDA, but still there is a gap in practical implications in organizations. For a better understanding comparison of six frameworks has been done for literature support. Further 11 interviews have been conducted with 4 organizations from the footwear industry and a proposed framework has been proposed.