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Item PRODUCTIVV (DIGITAL DESIGN STUDIO)(UMT.lahore, 2020) Anum RafiqueProductivv is a company which will revolutionaries the social media industry… the main idea of this whole business plan is to give cheap social media solutions through various optimization techniques. Unlike other social media management companies we will actually focus to bring foot flow. Productivv is a social media agency which will help companies, small businesses and brands to get proper social media branding and social media marketing. Social media is a real weapon now, we are proving this through our branding of various brands/products/companies. Productivv will be dealing in all the aspects of digital marketing and will design our campaigns/strategies through literature review and will make a plan which will actually make these names “a brand” through social media marketing, social media management, PR campaigns, direct and digital campaigns, product photography, animation, graphic designs, content writing, audience optimization, content boosting etc. social media is a weapon now and we will prove this, companies, brands and businesses who are lacking foot flow will see the difference with our new age social media techniques . We will elaborate those techniques through which we can actually bring the big league tag on these businesses.Item Saqafat (A Clothing Brand)(UMT.lahore, 2020) MahnoorPeople of our state are rapidly getting inspired by the modern and western clothes such as pants, shirts, skirts and others and people are leaving behind wearing the traditional dresses like shalwar kameez, kurta pajamas and beautifully embroidered dresses which reflects the beauty traditional dresses of state. So here by feeling for the downfall of culture and traditional dresses I thought to drag the people back to their roots by carrying out the modern dresses with a reflection of traditional embroideries and mirror works. The basic idea of this project is to reflect the stamps of Pakistani cultural dresses on the modern dresses. An app is specifically designed for this purpose to sale such modern dresses with a reflection of Pakistani tradition on them. This app will represent the pictorial representation of beautifully designed clothes, article numbers and prices as well.Item Cortec Typeface(UMT.lahore, 2020) Shah Muhammad BabarThe history of writing always inspire, how humans are able to communicate with each other and how they convey their messages and inventions generation by generation. The invention of writing build the history for all the generations to come. The topic of thesis is related to the writing alphabets. The creation of new typeface by keeping in view of modern typography. The project is based on sans-serif typeface. It’s the merger of Corporate and Science fiction. Targeting the Corporate and technological Industry. The main reason for making this typeface is to make stand in the field of typography to show the historical aspects of modern typography and to represent myself in a broader aspect as a typographer. The anatomical design of the typeface is totally according to corporate sectors, designers and technological industries.Item “THE UNFORTUNATE PEOPLE” Aging Without Home(UMT.lahore, 2020) Fatima MahmoodItem “DECLUTTERED LIFE” (Minimalist Product Photography)(UMT.lahore, 2020) Ahmed Arslan AbidItem Redefining Women Empowerment in Pakistan(UMT.lahore, 2020) Syeda Baneen FatimaItem EUFLORIA(UMT.lahore, 2020-07-13) ASMA AHMEDItem RECYCLE STORE(UMT.lahore, 2020) Umaira YahyaSustainable development is development that meets the needs of the present without Compromising the ability of future generations to meet their own needs. It is clear that humanity Does not use resources in a sustainable manner. In other words, resources are used in such a way That future generations will be negatively impacted. A large portion of resources that are used end up in the landfill. Solid waste creates enormous environmental problems. Improving recycling behavior in the workplace can reduce environmental problems by significantly cutting down on waste being sent to the landfill. I am developing the behavior of recycling in people for that purpose I am doing it on different material. I am painting and arranging the materials which are meant to be recycled. I am making different kinds of things for home offices or restaurants etc. The materials can be anything example Painting on rough table stoles, Painting on broken glass, making art pieces with waste, hanging stuff, stems of plants, newspaper, stones, old tools etc. My audience will be all age groups because I am going to make stuff for every kind of age group. Because I am painting and making stuff according to their choice. I am focusing on all kind of people and in market no one is doing this kind of stuff, so there is no competition in the market. That’s an advantage for me to increase my marketItem Khel Tale Choice Based Learning Application(UMT.lahore, 2020) Fatima MujahidChildren love stories, they read it since their early ages. Whether it is their favorite pictorial fairy tales of Cinderella or comics of their favorite superheroes. Now stories are in animated form and large studios like Disney are turning them into movies and they are attracting millions of children. Children draw inspiration from them, dress like them, buy their branded items and act like them. In short they are heavily influenced from them. One of the common problem in today’s world is that children do not listen to their parents or teachers when it comes to advices. The children most often neglect the advices of their elders on the topics related to morals, ethics, safety, hygiene, discipline etc. This is because they lack the basic understanding behind those advices at young age. They do not know the consequences and outcomes of disobeyed decisions. One way is that to create animated movies for them to show them what will happen if they do not listen to the advices of their elders. But it is already done and quite effective too, so this thesis further improved that concept by creating story based animation where children can make decisions for the main characterItem Flowork(UMT.lahore, 2020) Maham RaufItem CHOOLHA CHOOKHA Sookha Karein.(UMT.lahore, 2020) Raisa Maryam GulItem DARK SKIN IS NOT A CRIME(UMT.lahore, 2020) Neha Yousaf RaoItem REBRANDING(UMT.lahore, 2020) Safa SaqibRebranding is a promoting methodology in which another name, term, symbol, design, idea or concept is made for an already existing brand with the point of working up another and differentiated personality in the brains of purchasers, inventors, competitors, and different partners. In our daily life, we see so many of the brands with different market strategies. Some of them draw our attention while some emotionally attach us just because of their visuals and message which remind the brand so perfectly. Brands frequently need to rebrand, and it tends to be a consequence of various reasons, including worldwide improvement, new organization, a horrible reputation or an outdated picture. Whatever the clarification, it is basic to make an incredible brand that individuals will remember. As right now branding plays a significant role in our lives. Individuals focus more on corporate identity than different things and great branding leaves a mark on clients’ mind. The visuals of brands become so important in the psyche of client while other are put away subconsciously because of the absence of visuals and message of brand.Item Reality behind Virtuality(UMT.lahore, 2020) Rabia AamirItem THE BLACK HOLE(UMT.lahore, 2020) MUHAMMAD ALI BABARItem Branding of Furniture Brand(UMT.lahore, 2020) HAFIZ MUHAMMAD ABDULLAHThese days, people love to decorate their houses with decent yet stylish furniture. After surveying a new furniture based brand is being launched. Wood Cave is the name of brand. It provides simple and stylish furniture. Simplicity is perfection and most of the people love it. The purpose of publishing this brand is to facilitate people with best quality of products and design. It has varieties of furniture such as sofa, console tables, center tables, and TV units. After launching this brand, a lot of competitors are already working there. Inter wood is one of the competitor of this brand because it provides almost same facilities but the thing that differentiates Wood Cave brand from others is mobile application. In Pakistan, furniture brands such as inter wood and habitt do not provide mobile application for selling their furniture or accessories etc. in fact they only provide website for purchasing. Wood Cave is providing a mobile application for purchasing furniture. It includes online buying, online order tracking. It also provides E-warranty, which is only providing by this brand. Not a single brand in Pakistan is proving this facility. This also includes selling old furniture and buying new furniture on some payment, or they can also get their furniture remodeled. Another facility is that they can get their furniture repaired by this brand 24 hours.Item CRAFTING THE BRAND IDENTITY OF A THEME BASED CAFÉ IN LAHORE(UMT.lahore, 2020) Zaib NadeemNowadays, people are more likely to dine out now than prepare their meal and therefore, the restaurant industry is flourishing day by day, which also means that the competition is getting harder and harder. So, in this growing competition, crafting a restaurant brand identity has become complicated and it demands more attention to details and innovative ideas that leave the customers astonished and mesmerized for in today’s era, providing a unique, aesthetically pleasing and vibes ambience has become equally important, and sometimes more, in attracting the customers. There's something special about eating at a fine restaurant. The elegant waiting staff, fancy cutlery, aroma of food, and delicious meals give customers a sense of importance. Now people mostly dine out to have a good time, date their loved ones and pass a good time with their friends. The restaurant that provides them most memorable dine in experience, is highly likely to earn their loyalty.Item Super Hero Character Series based on Culture Diversity of Pakistan(UMT.lahore, 2020) Dua ZahraIn the process of growing, children are always seeking for an idol or a hero who they will look up to, someone who they can admire and idolize to trace their steps to be a better person. It helps children to develop their personality traits, skills and to know how they can make a difference positively in their society. It teaches them how to be empowered. In the beginning all those idols or heroes they watch on TV are cartoon characters. They idolize those characters as to be part of themselves. They learn things regarding health, good and bad behaviors etc. from these characters. A huge part of what influences children also includes the kind of culture they belong to. It shapes their identity and influences their behavior. It gives them strength to know their heritage and moral values. I will be designing characters series based on culture diversity which include seven characters; Kashmiri, Pashtoon, Baloch, Punjabi, Sindhi and Gilgiti-baltistani. These character series will be named as “Ghazi”, which means a warrior, a person who came back after conquering a battle. The name itself gives a message to children, to never get afraid of fighting from evil. These seven characters will be representing their cultural values; language, ethics and clothes etc. They will be holding great abilities and power and like that they will teach children to grow, learn and become a better version of themselves.Item GREEN LAND (INDOOR PLANT NURSERY)(UMT.lahore, 2020) ALINA JAMSHED BABRIOur country has been contaminated with toxic gases and we have very least fresh air to inhale nowadays. Due to its consequences, I commenced to open my own nursery including multifariousness of indoor plants which are handy and conveyable to keep. Beside this, it has various designated pots which are made from different components like marble, stone, cement which looks high toned to keep at home. Moreover, I will also initiate the acknowledgement of the advantageousness of the indoor. Furthermore, I will also construct some posters from photographs which will be based on the conclusion of how to keep them at our house and what are the blessings, advantages of keeping them, I want to make people grasp the idea of giving plants to their beloved ones as gifts, rather than giving them those things which are only kept for very less measure. We are retaining so much on clothes, food, etc. but at some extremity we should spend on plants excessively as they boost creativity and it has various bonuses. My concept is very remarkable and uncommon because it is associated with human health. So we should develop consciousness of plants to everyone because, plants add years to your life and life to your years, we are so busy in our daily life that we tend to forget the importance of plants and often take them for granted, Plants are an important resource. Human being need plants to live – they eat them and live in them.Item Secure Camera(UMT.lahore, 2020) MEHAK TALIB