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Item HYBRIDIZATION AND PHONO-SEMANTIC MATCHING IN URDU NEOLOGISM A CORPUS-BASED STUDY OF HYBRID WORDS IN URDU NEWSPAPERS(UMT, Lahore, 2024) Saadia RasheedBorrowing English lexical items in Urdu is a frequently occurring phenomenon that often leads to new word formations which are called neologisms. This research aims to reveal the neologisms in Urdu from English through hybridization and phono-semantic matching. The study provides an overview of new word formations in the Urdu language and the structure of hybrid and PSM words. For this purpose, the study extracts data from Urdu newspapers’ texts and develops corpora of these words. Due to the absence of software for extracting and sorting hybrid data, all the words have been extracted manually. Parallel English and Urdu corpora were collected for dictionaries and translation purposes. The current study has employed a quantitative corpus linguistics methodology and qualitative interpretation to address the research questions.The analysis results in two major categories of hybridization; single hybrid words and compound hybrid words.Item INVESTIGATING THE VERBAL CODES FOR FEMALE OBJECTIFICATION IN PAKISTANI URDU FILMS(UMT, Lahore, 2024) Rabia SohailCinematic language in Pakistan is culturally encoded with stereotyping notions and norms about women. Fewer studies have explored female objectification through a linguistic lens. So, this study looks for linguistic patterns to conceptualize female objectification. In doing so, Papdaki‟s Objectification Theory, Gambier‟s Verbal Codes, and Searle‟s Illocutionary Speech Acts are used as conceptual frameworks to seek commonly emerging categories and themes in the data. The data were collected in three phases. In the first phase, the period was finalized based on Erum Hafeez's era-wise demarcation of Urdu films from 1957 to 2019. In the second phase, the clusters of each year‟s most successful films were selected based on the reviews of Pakistan film magazine. In the third phase, six films, such as Arman, Anmol, Aina, Inteha, Koi tuj sa kahan, and Bol, were shortlisted for analysis.