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Item Affect of chatbot service on customer satisfaction: evidence from j. (clothing brand)(UMT.Lahore, 2022) Arslan Amin; Irtaza Hamid; Ayesha ShoukatThis research was conducted with the intention of determining whether or not Junaid Jamshed (J.) fashion retail brands are able to maintain their core essence by providing personalized care through conventional face-to-face interactions or through the use of e-services instead of traditional face to-face interactions. More precisely, the emphasis of our inquiry was on Chatbot, a relatively new digital tool that offers user-friendly, personalized, and one-of-a-kind support to customers. Using information supplied by consumers, the authors examine a five-dimensional model that gauges how customers feel about Chatbot in terms of their ability to communicate with users, offer amusement, be trendy, personalize interactions, and solve problems. The study came to the conclusion that Chatbot e-services might potentially enable dynamic and fascinating interactions between firms and their consumers. Marketers and managers may make use of the technology in order to evaluate whether or not e-service agents provide the required outcomes and to determine whether or not they should utilize Chatbot virtual assistance. According to the findings of this research, Chatbot have an impact on consumer loyalty. The quality of a Chatbot’s system, service, and information are all critical to providing a positive client experience. In order to personalize a Chatbot, firms might change the tone of the language used. Customers are more likely to use a Chatbot if it resembles a real person, which increases their pleasure and confidence in the product. Chatbot and client loyalty seem to be linked in this study's findings. As a result of personalization, some clients experience the privacy dilemma. This study's implications are examined.Item Mediating role of customer satisfaction with relationship crm and customer loyalty(UMT.Lahore, 2022) M. Ali Asghar; Abdul basit; Anas Irfan; M.Usama FarooqThe objective of this research is to measure the impact of customer relationship management strategy on customer loyalty as a mediator of customer satisfaction. The sample of this study is 201 and the questionair includes 24. This research is based on quantitative nature. The survey collects data from respondents through question air. Calculate SPSS to study the Hypothesis of this investigation. The finding of this research show that customer experience, service quality, and Trust have an impact on customer satisfaction, customer Loyalty. The study utilizes a quantitative research approach by collecting primary data through a survey of 201 customers of selected banks in Pakistan. The data is analyzed using descriptive and inferential statistics to test the hypotheses .The findings of the study indicate a positive relationship between customer loyalty and CRM. The study suggests that customer loyalty significantly influences the level of customer engagement, customer satisfaction, and retention in the banking sector. Furthermore, the study found that customer loyalty positively affects the level of trust and commitment that customers have with their banks, which in turn leads to an increase in customer loyalty. The study recommends that banks should develop and implement effective customer loyalty programs to enhance customer engagement, satisfaction, and retention. Furthermore, banks should adopt a customer-centric approach to CRM to build long-term relationships with their customers. This study provides valuable insights for managers in the banking sector in Pakistan to understand the importance of customer loyalty in CRM and develop effective strategies to enhance it.Item Moderated mediation and mediated moderation of purchase intention between green awareness and purchase decision(UMT.Lahore, 2022) Muhammad Faizan Saeed; Ali Raza Kashif; Laqman Khan; Hassan JahngirThe study aims to investigate the purchasing practices of green products, when government plays its role for low prices, environmental concern, and brand image. Previous literature suggests that there is a significant relationship between government and purchase of green products but in Pakistan there is a lack of such investigation. It remains to be investigated as to what would be the impact of the variability of the factors associated with the environment on the products manufactured by the well-known brands. In order to fill this gap, this research explores the potential roles that can be played by the government in order to enhance the awareness of green products and further gauge the adverse role of the risk perception in this connection. The scope of the present study is limited to the Hyperstar Supermarket at the Fortress Mall, Lahore. The sample size used for the current study has been 391. This study is conducted mainly by using quantitative techniques. The data have been collected through adopted questionnaire. Convenience sampling technique has also been employed. Smart PLS has been used for data analysis and hypothesis testing of Structural Equation Modeling. As per the findings of this study, from three factors brand image is the most important factor which affecting the consumers purchase intention. Since the people are more inclined towards purchasing the goods from major brands, these brands in turn make sure to comply with the standards set by the government for the protection of the environment. Hence, the government can exert a significant influence on the popular brands by making environment-friendly policies. In this way, the present study highlights the effects of variables on customers’ purchasing decisions.Item Affiliate marketing and customer satisfaction in pakistan(UMT.Lahore, 2022) asnaat Amjad Toor; Nauman Ahmad Malik; Muhammad Azhar Hussain Syed; Syed Ameer AdilAffiliate marketing is now on a growing trend and the customer satisfaction is very important ant for every business. Every business wants to maintain its reputation in the market customer satisfaction is the only way through which a business can grow in the market and maintain its customers for the longer period of time. This this study we have studied the impact of affiliate market on customer satisfaction by apply the qualitative type of research and result shows that as the affiliate market growing with the passage of time the customer satisfaction is also growing on different online forms of trading.Item Business plan (wild honey)(UMT.Lahore, 2022) HAFIZ UMER NASIR; HAMID NAWAZ WARRAICH; SYED AHMAD ALI; HASEEB ALIWild honey is a market and creation company its objective being Pakistan honey goods, we collect manufacturing, pack, sell and provides on domestic and international market. Production and bottling processes are bole out in state-of-the-art facilities equipped by skilled personnel with the required machinery in accordance avec all the mandatory health and sanitary rules. We guarantee our quality assurance process only by producing and distributing first class honey from our partners. Each style of sweetheart is carefully stored and marketed. the corporate was one in every of the corporate established within the PARC and therefore the ministry of national food safety and research in Pakistan. (MNFSR) Pakistan. Wild honey becomes a privately owned enterprise. The company is certified from SECP, FBR, PRA and LLC. Wild honey introduce honey with 5 different flavours and improving quality of honey. WILD honey has become a privately owned enterprise. Honey is a key nutritious food covering sugar, protein, free amino acid, natural resources, trace elements, enzymes and comparatively high caloric value vitamins of various kinds. Laevulose and dextrose the main sugar is straight captivated hooked on the blood and offer quick energy. In Pakistan four to five species of honey bees are establish three are indigenous and one in Pakistan is import and developed various ecological areas of the world these organisms are present. Pakistan a honey exported earning us$ 220-250 million per year but according to the approximations of the Islamabad honey investigation centre, the yearly manufacture of farm honey is approximately 7500 metric tons per year. Honey explosion process, packing and selling is noticeable a small gage business in Pakistan. The two types of honey in market. First one is WILD honey for which the largest home in Fata, Changa manga the other type is farm honey which is the largely produces in Punjab and sone area of N.W.F.P. these zones have been recognized where significant chance for honeybee farming. Natural honey is the bottom of honey bees and is raised using organic methods. The demand for organic honey also contains honey products extracted from honey 8 SPA WILD HONEY bees that are organic or natural food products. The objective of the organization was to use a survey aimed at different niche market to products, when manufactured on a small, local scale for retailers supporting such producers and satisfying was to evaluate packaging preferences as well as bee pollination services as well as bee honey bee products, for part-time small-scale bee keeping activities, a marketing strategy can e built for purity and hygiene and replace jam to honey. The major uses of the honey in its history as a medicine are in frying, baking, cakes, as a spread on toast, as an additive to different beverages such as tea and as a sweetener in certain commercial drinks. Probably the oldest fermented drink in the word dates from 9,000 years ago. The market presently is flooded with a huge variety of honey, with respectively one bearing its representative flavor, taste and color to be exact around 300 kinds of honey that happen today and with each one self-important of special set of health and nutritious benefits, Honey lovers are in for a sweet time. As well the medicinal issue honey is used in food objects fluctuating from zesty to sweetened serving dishes in positions of taste and smoothness. There are so many honey products in the market now a days but due to the impure honey available in the market consumers started not to use honey in their daily life. WILD honey set new trends use honey with replace jam because it’s healthier now going to fulfill this gap their consumers, so that they can take benefits from WILD’s pure honey. Every company has their own unique features, so WILD honey is total focusing on their customer by giving them excellent customers services, offer sales services with fast delivery of their product.Item MUFTKHORI(UMT.Lahore, 2022) Muhammad Qasim; Umer Zulfiqar; Sehrish Zaman; Azeem Saqib; F2019298014 Sania SaiFThe project: “Muftkhori” is a collection of different types of quizzes like general knowledge, current affairs, Pakistan affairs, Mathematics, games, sports, etc. A user can participate in all of the quiz competitions and can win the daily giveaways. There will be a limited amount of questions in each round, and the user will receive a credit score for each correct response. After users have completed their replies, they can view the results. There are numerous trivia-based programmed available on the internet today. However, there are a few that create a better understanding between users and the programmed, such as providing appropriate replies, resolving user queries, uploading and responding user questions, and so on. To create a user friendly quiz application that includes: quiz numbers, answers to each question, query solving for each question, user question and answer posting, and to increase users' knowledge levels. To create an application that has solutions to the problems listed above. The user will learn about his or her level and will be able to study more using this application. A user can also utilize this application to broaden his or her knowledge of the world.