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Item `Effect of Time Pressure on Health of Pakistani Journalists(UMT. Lahore, 2019) Syed Muhammed ShahnawazThe current study aims to investigate the impact of time pressure on physical and psychological health of the Pakistani journalists. The quantitative research method adopted to analyze the data.A questionnaire used for data collection. These samples collected from journalists from different television news channels and newspapers. The population or the target audience was the editors, assignment editors, copy editors, sub-editors and reporters of different reputable newspapers and television news channels.Item Social Media uses, Political Engagement and Political Polarization among University Students(UMT. Lahore, 2019) Kinza AmjadSocial media, in the new millennium, has become a very effective tool of communication, information and propagation regarding all social, religious and political discourses that further lead towards ideological divisions. Now days, in contemporary democratic world, the role of social media for political opinion building is obvious which is done by opinion leaders through political information and debates.Item Anti-Smoking messages effect on smoker's cessation intentions(UMT. Lahore, 2019) Taskeen AfaqAdvertisement plays an emerging successful roll in the present scenario and has completely transformed the society. Our media experts are putting great efforts to change public health related attitudes regarding smoking still it is believed that anti-smoking media campaigns are less productive and less effective. The study evaluated the impact of smoking-preventive messages regarding smoking cessation intentions.Item Workplace and Gender Discrimination in Pakistani Media Industry(UMT. Lahore, 2019) Riffat Saleemender discrimination against women at workplace is not a rare phenomenon in under developed countries of the globe in the presence of strict rules and regulations of 21st century. Even, the people who raise voice for others’ human, civil and constitutional rights, bear cruelties at workplaces.Item Impact of News and Education on Political Tolerance of Youth(UMT. Lahore, 2019) Saadia Zulfiqar AliThe current study aims to explore the relationships between education, news consumption and political tolerance as well as their impact on youth towards the deviant groups in Pakistan. The study also evaluated the effect of news on youth, explored the youth’s acceptance towards deviant groups and their right of expression. Moreover, the research questions and hypothesis analyzed the data from survey that have been conducted in urban population of Lahore.Item Role of Media(UMT. Lahore, 2019) Khair Ahmad TahirThe current research aims to explore and evaluate selected university student’s perception, knowledge, myth, and awareness about child sexual abuse. For this purpose, the survey method used to analyze the role of media and perception, knowledge, myth and awareness regarding child sexual abuse of selected university students which standardized questionnaire designed to evaluate the student’s perception, myth, awareness, and knowledge towards child sexual abuse.Item Islamophobia- Tainted Image of Islam & Muslims in Movies(UMT. Lahore, 2019) Neelam MunirThis paper describes Islamophobia by doing a content analysis of Hollywood and Bollywood movies. The research highlighted the incidents that incited Islamophobia in Non-Muslims Mind. Moreover, various stereotypes associated with Muslims image were also discovered. This study presents a detailed analysis of Stereotypes that are used in Hollywood and Bollywood movies, to induce hatred behavior against Islam. Preliminary literature was considered to discover Islamophobia and leading causes.Item THE ROLE OF PARENTAL MEDIATION IN PARENT-CHILD CONFLICT REGARDING CHILDREN’S USE OF TABLET/MOBILE PHONE.(UMT. Lahore, 2019) Insa KamalThe development of a country is based upon its child population as children are the backbone of a nation. Every child has been able to use handheld gadgets today. The role of tablets/mobile phones has been rising day by day in every household. The present study examines the effect of tablets/mobiles on children’s lives and the role of parental mediation.Item Human Rights Violation in Kashmir(UMT. Lahore, 2019) Rashid Mahmood KhanThe media is reflected as an important force in conflict situations, is able to persuade adversaries and their movements. Whether this impact is positive or negative is resolved by the nature of the journalism offered to the parties in conflict. Media direct to people what to think and how think. Media shapes the perception of the people on specified issues by using the framing and priming techniques. Researcher used framing theory to analyze the coverage of human rights violations in Kashmir that is most important issue in the era of democratic societies.