Browse
Recent Submissions
Item Business plan (online grocery store)(UMT. Lahore, 2018) Submitted By: Usman; Mubeen Ahmad Khan; Usman Khalid; Imran Yousaf; Furkan Hameed; Fareeha ArshadOnline shopping for grocery is considered as another technique for acquiring the perfect fundamental supply of things for family use. The possibility of online shopping for grocery has taken from the advancement age where everyone wants his needs at the door step. This research mull over relies upon the enhancement of field-tried procedure regarding opening an online staple business in Pakistan (Lahore). The name of fresh Business is given "Grocery Walay" which exhibits Group of Partners. This strategy discussed industry establishment of Online retailing and looking for sustenance in Pakistan (Lahore). The report moreover included business review by depicting factors that can be impact the new Business. Various components added to the accomplishment or dissatisfaction of online shopping, for instance, security, comfort and furthermore structure and features of website. The third segment delineated the examination plan. Studies were planned to examinations the client's sentiments of whether they lean toward online shopping for nourishment of retailing market. Different areas in Lahore who have knowledge about web services were taken into consideration. The data was collected by survey. It was analyze that a lot of people less attractive toward electronic shopping since it empowers them to mastermind things in mass. It was similarly conclude that business won't charge yearly enrollment cost it will charge movement charges, more customers will need to buy staple products on the web. The fifth segment addressed arrangement of activity where plan of activity canvas and its parts are portrayed. The 3-year system of Grocery Walay is highlighted to some degree six including business mission, vision, goals and promoting plan. The publicizing plan depicted the division, concentrating on and arranging, advancing system of Grocery Walay business. It is assumed that it will boost our company if that industry comes to Lahore and create online supply marketing. The 7th chapter includes the business overview and the background about retail industry in Pakistan especially Lahore. In Pakistan (Lahore) retail industry is growing day by day as per State Bank of Pakistan it has much potential for catching the high revenue. Regarding to grocery business Grocery Walay is pioneer in Lahore who identify the gap of grocery online services to covers the customers who want grocery at their door step. The 8th chapter includes the business plan and business executions. It has been thoroughly described about the business structure, plans, order flow process and marketing plans. Mission and vision is a necessary to the business to keep the business in a path. It has been described business strategic structure, ownership, promotional plans and profit and loss of the business. Website is developed according to customer needs and wants as friendly user so that customers easily find their products and staples. The payment system has been structure as COD so can customers couldn’t annoy when receiving their order at the time of delivery at their door step.Item New product launching(UMT. Lahore, 2018) Muhammad Waqas; Huma Kareem; Muhammad Ayaz; Mian Taimoor Javed; Ehsan Ur RahmanJuice is commonly consumed as a beverage or used as an ingredient or flavoring in foods or other beverages, as for smoothies. Juice emerged as a popular beverage choice after the development of pasteurization methods enabled its preservation without using fermentation. Fruit juice consumption on average increases with country income level. In Pakistan inflation rate is almost 22.3% so if there is a inflation then the prices of basil seeds will also increases. The government keeps a check on the food industry and beverage being in the food industry we need to keep these checks in mind and always have the best product to offer. The taxes impose is from government side and it varies from industry to industry. A number of buyers are high in this industry, and there are less no of companies in this industry so if the buyer is not satisfy with the company than he cannot switch the company in time that’s why the bargaining power of buyers is high in this industry. Industry analysis begins with assumptions that all industries create value. Customer Loyalty Product Uniqueness Differences This industry also has branding factor as all other industries. There are a few barriers to entering in the industry like you do need big capital to enter in beverage industry, no restrictions from the government As per our findings we can clearly see that people are looking at their health and quality, and are now looking at options such as fresh juices, basil seeds are one of the basic product of our drink and which makes it have a healthier drink. As from our findings we can clearly see that we have the first mover advantage, be the first company to introduce this product in the market, we can gain the maximum market share and can provide the customers with low price in order to develop the taste in their minds and then once the taste in being developed then we can, gain maximum profit by increase our price because by now our customers must have become loyal to us and will not switch to other products.Item Business plan T-lounge by dilmah(UMT. Lahore, 2018) Hira Sakhawat; Haseeb Bukhari; Mazhar Ibrahim; Uzair Hassan Joiya; Waleed ZebCafé s culture is booming Lahore day by day from brand outlets have given opportunity many international and national tea and coffee shops to jump into this market gap this tea coffee trend is promptly adopting by Pakistan Urban cites like Lahore which is now become a meet-up place and gathering hub. Being a tea product with a high brand value and image and packaging and pricing higher to many other tea brands within the category. Dilmah Tea which is the name of our Franchise basically a Sri Lankan tea brand. T lounge by Dilmah is targeted at the population living in Gulberg and M.M alam. The Dilmah focuses on segments that use the tea on a regular basis and who are quality conscious aware and informed medium to heavy users with medium to strong loyalty. Pakistan’s business environment can be stated Favorable and Positive for Tea Café industry of Pakistan. And also favorable for importing Tea from Sri Lanka by the in depth Macro Environment analysis of café industry in Pakistan. Coffee Tea & Company, English Tea house, Chaaye khana, Pak tea house are our major competitors in café industry. After interviewing the two major stake holders of the industry which are consumers and retailers of Cafés we come to know our critical success factors of the industry which are Taste, Brand Name, Ambiance, Behavior of staff, Convenient Location, Parking Space, Trained Staff. After the detailed survey which is conducted from our target audience we come to know that our product is acceptable and people will love to enjoy a cup of tea in our café. We are offering Different kinds of teas which are given below with names and pictures. We have a wide range of teas which we are offering t-Kitsch, Iced Tea, Sparkling Tea, Mock tails, t-Shakes, t-Smoothies, Bubble Tea. For business sustainability and continuous grip on industries market share management need to take various steps to retain their position into current scenario. Sales plan for t-Lounge by Dilmah will be very much customer based target oriented will be design our plan as per our customer and their behaviors, in t- Lounge by Dilmah we will adopt preferences first in our selling procedures, our prices will be as per standard market prices will fully value creation process. As per our business nature our sales will be seasonal according to the environment conditions in Pakistan our customer traffic will base on seasonality We are focusing on our café’s Visual Merchandising where every person feel ambience and environment according to his needs and expectations, for friends and social community gathering a point which chilling ambience is locate, for official and work meet ups separate point will be locate for every circle we will meet there requirement under one roof.Item Marketing tactical plan for fortress square mall(UMT. Lahore, 2018) Muhammad Ali Butt; Husnain Javaid; Zubair Akram; Bilal Ahmed AbdullahRetail business is growing day by day and it convert to big malls due to trends has been change since 2000. In 2014 First time in Lahore with more than 100 brands the biggest mall at the time starts working with the name Fortress Square mall. But now we seen many regional level mall in Lahore like Emporium Mall and packages Mall and after these mall starts operational the foot fall of Fortress Square mall has been Decrease 50%. However still Fortress Square mall is on 1st no in traditional level mall in Lahore. The objective of the study is to examine that after launching packages and emporium mall in Lahore how much impact on these shopping malls. This impact make many new challenges for other Malls and these challenges not only effects the mall sales and customer footfall but Malls image as well. Now every Retail shopping mall in the state of war to grebe the customers and build the image again. As we talk about Fortress Square mall already lost its 50% customer footfall and if they don’t work on this at this stage then in future might be they will no longer keep the existing customers as well. And this situation is not only facing by the Fortress Square mall but other local level mall as well Like Mall of Lahore, Amana Mall and Xinhua Mall ETC. These malls are local level mall and have not big infrastructures and that level of space and international brands but before these regional level they are doing well and after these mall these malls also lose their customers footfall 40% to 50%. Which might become the biggest problem even for their survival. Like during our studies we come to know that the Mall of Lahore starts Constructing More floors for offices and residents. A retail Mall now also jumped into Offices and residential building just because of customer footfall decrease. During the study we come to other different realities regarding customer behavior about tall building and wide building shopping malls and Retail business now merged with real estate and In Pakistan most of the shopping have maximum 4 floor shopping mall. Do malls have grocery stores or not? Did the Mall have specious parking place? If yes, then inside the mall or outside of the mall. Brands Switch from Mall. Fortress square mall is the first project who introduce largest atrium in shopping mall. Before operational packages mall 37% of the respondents of our sample size went to fortress square mall, right now who attracts towards packages mall we come to many reason why these customer moving towards other.to discover the whole issue and problem we did interviews from experts and conduct the surveys from experts of brands from 3 different malls. And sis survey from the competitor customer. Apply different marketing tool of the data collected as we use NVIVO, SPSS use different Matrix to get the reliable strategy like IFE, EFE and GE matrix. Do CSF analysis of the industry and use CPM tool to get the Facts and factors. With all these marketing practices we come to this point that Decrease in customer footfall No advertisement of mall, management have issue with tenants, Ground rented become high and high every day, No grocery store inside the mall, Less Promotional activities ETC. with respect to our survey and study we come to this point the main point which effect on the customer reception is entertainment and to increase the customer flow on any mall we need to increase the factor entertainment. And 2nd priority is shopping and brands so if any mall focus on these two points they can successfully successes in the retails business like shopping malls. So we give different suggestions and recommendation’s to resolve it on short term and long term as well. To improve the customers attractiveness to words Fortress Square mall they have to take some serious steps because like this situation they will not survive in the future.Item Marketing audit of nippon paint(UMT. Lahore, 2018) Bilal ahmed subhani; Rana Faheem Akram; Muhammad BilalThis study is conducted to analyze and understand the Nippon Paints Limited business and marketing practices. There are two identified stages in order to achieve this objective those are data collection stage and the data analysis stage. The first stage of data collection includes the data collected from various sources regarding the company and its growth The analysis of closest competitors in the paint industry like ICI and Berger Paints, , the data about their origin and growth. Then second stage of data analysis involve the analysis of company through Financial statements . A survey of customer and dealer in Lahore is conducted to understand their decision making process in the analysis stage it is important to make clear understanding of the relevance and implications of the collected data and conclusions are drawn about the company’s business and marketing decisions. In the industry of Pakistan, there is organized sector & unorganized sector. There is approximately 460 paint producing companies which are unorganized & 28 organized. Industry in Pakistan is on the maturity stage where all the major competitors have dominated the industry. Most of the competitors are using Red Ocean strategy, which is ICI, Brighto & Berger and only one competitor is using Blue Ocean strategy which is Master paints. There are six success factors in the paint industry of Pakistan which are Paint Quality, Paint Price, Paint Availability, Promotional Coupons, Branding and Paint Coverage. Among all the competitors, ICI is dominating the whole industry because he is covering all the 6 CSFs of the industry. Nippon was far behind every company but since 2006, he has made its mark in the industry. Nippon is one of the multinationals in the organized sector & also the largest manufacturers of paint in the world but from the several years, Nippon has declined instead of boosting up on the top because he is not focusing on the CSF’s which are to be followed crucially. There are 2 major factors which are ignored by Nippon, Branding & Paint Availability. The company is aware of the fact that they are lagging behind in the 2 factors but still, they are ignoring the situation which is seriously damaging their repute in the market. They are not giving enough markup to its retailers as compare to the ICI & Brighto which is responsible for the drag. They should also become serious about the Availability issue because it cost the retailers repute. We have analyzed all aspects which are affecting the company with the help of many analytical tools i.e GE Matrix, SPACE Matrix, SWOT analysis etc.Item A study to investigate the RETAIL store performance(UMT. Lahore, 2018) MAZHER ALI; ALI FARHAN; NAJAM GHOUS ALI SUMROO; JAFAR IQBALSana Safinaz is an apparel retail brand in Pakistan fashion industry. Sana Safinaz started with the unstitched fabric but with the passage of time, it jumps into ready to wear clothes. Sana Safinaz started the jurney of their venture with only a single line but with the passage of time it’s converted in to complete brand with its retail channel. Sana Safinaz known for their bridal collection in the start but now the brand image covers overall. Sana Safinaz as a strong brand name targeting the niche and providing them the best class fabric in a form of stitch and unstitch. Above all Sana Safinaz has experienced management which keeps moving it to the road of success and if it so, then the staff can also put life into estebelling its reputation. Sana Safinaz did not throw their vision & mission yet but they are working ongoing basis on the upcoming trends and also focusing oncustomer demands. Moreover Sana Safinaz claims itself to be the market leader and yes it is true that it has an edge over its competitors in designs, innovation and stores layouts. With the coming years Sana Safinaz goes for international market as already there unstitched fabric is exported to all over the world, but they are going to build there on Stores and make their brand strong as well Internationally. In terms of services, Sana safinaz providing online web store for the ease of their customer. Above all the main business comprises of the retail stores that are very important in terms of generating the revenue. The retail stores are if generated profit and showing positive image then it must be important to moniter its performance in terms of its streghts and weakness, For that a retail audit to be conducted for the retail stores of Sana Safinaz, to maximize their efficiency and work in to more productive way by highlighted the areas that are uncovered. In this way the healthy practice of different stores should be benchmark and can flow the practice in other store to keep the operation of the stores run in a smooth way. So an audit would be designed for the retail stores to check its productivity. Moreover the retail store audit is to be designed to gain the loyalty in terms of customer satisfaction and also by improving the processes and customer support service. The retail audit can be done in way that every operation related to the store including, stock, staff, merchandise are to be measured that by gathering their results we can conclude the areas to be focused for performing the best practices.Item Final project on pons olive oil(UMT. Lahore, 2018) Abdul Rehman; Mubashir Shafi Khan; Muhammad Umer Khan; Muhammad Umer Abbasi; Waqas RazaThis action-based research study aims to explore the factors for low return on investment of marketing efforts of PONS Olive oil. The comprehensive analysis of the industry as well as of the company is performed during this project. We conducted this research to identify the actual problem PONS is facing so that a clear insight can be provided too precisely, and we will be able to deliver feasible recommendations. A detailed audit is conducted by Macro environment and Micro environment analysis with the help of various strategic marketing tools. Primary and secondary sources for data collection were used in the research. All the stakeholders of the Olive oil industry were involved in this project with the help of interviews and questionnaire. This project will help PONS to solve their current marketing challenge, awareness of customer preferences Olive oil, improvement in their marketing campaigns, innovative and creative advertisement ideas and the gap identification. Olive oil Industry in Pakistan is somewhere between an introduction to growth stage where no one has dominated the industry expect a few competitors. Most of the competitors are pursuing red ocean strategy. Hence, the industry can be stated as favourable and optimistic for existing players and new entrants. To grow and sustain in the industry we did in-depth research on the critical success factors of consumers, retailers and distributors. Almost eight success factors were highlighted for the whole industry those were a brand name, taste, different sizes, profit margin, credit term, sales team, trade offers, packaging & competitive price. Moreover, the research also focused on identifying the consumer preferences and perceptions over a couple of benchmarking activities in which PONS average score was reasonably striking as compared with other players in the industry. We determined the direct and indirect competitors of PONS Olive oil and comparatively analyzed with direct competition companies which are developing or marketing similar type of products to the market population. By examining the marketing strategies and core competencies of the competitors, we established a way forward and discovered the gap. We have examined all aspects which are affecting the company with the help of many investigative tools, i.e. TOWS analysis, McKinsey model, strategic position and action evaluation matrix, etc. According to the study conducted PONS lies on HOLD/MAINTAIN strategy position. Thus, PONS has to protect or maintain their existing market position and have to invest wisely in those segments which are profitable for the company. The company is somewhere in between financial stability and industry strength. The company should pursue an antagonistic marketing strategy with market penetration and market development. By reviewing the strategic alignment of PONS, our findings were that PONS lacks in branding and product availability. So we have extensively defined what should the company do to overcome these lacking and how should they do it, when should the company execute, what will be the cost and the expected outcome.Item How to satisfy captains and make careem services more efficient and secure in pakistan(UMT.Lahore, 2018) Fatima Noor; Hajra Najeeb; Mehak Fayyaz; Aleena Tahir Amjad ShahidNO ABSTRACT FOUNDItem Final project on stylo shoes(UMT.Lahore, 2018) Muddasar Nazir Anjum; Hafiz Waqas Butt; Abdul Wahab; Muhammad AsifAn executive summary, or management summary, is a short document or section of adocument, produced for business purposes, that summarizes a longer report or proposal or a group of related reports in such a way that readers can rapidly become acquainted with alarge body of material without having to read it all. This action-based research study aims to explore the factors which are affecting the sales improvement of STYLO SHOES. The comprehensive analysis of the industry as well as of the company is performed during this project. We conducted this research to identify the actual problem PONS is facing so that a clear insight can be provided too precisely, and we will be able to deliverfeasible recommendations. A detailed audit is conducted by Macro environment and Microenvironment analysis with the help of various strategic marketing tools. Primary and secondary sources for data collection were usedin the research. All the stakeholders of the fashion footwear industry were involved in this project with the help of nterviews and questionnaire. This project will help Stylo to solve their current marketing challenge, awareness of customer preferences stylo shoes, improvement in their marketing campaigns, innovative and reative advertisement ideas and the gap identification. Hence, the industry can be stated as favourable and optimistic for existing players and new entrants. To grow and sustain in the industry we did in-depth research on the critical success factors of consumers and customers. Almost success factors were highlighted for the wholeindustry those were a brand name, sales team, packaging & competitive price. Moreover, the research also focused on identifying the consumer preferences and perceptions over a couple of benchmarking activities. We determined the direct and indirect competitors of Stylo Shoes and comparatively analyzed with direct competition companies which are developing or marketing similar type of products to themarket population. By examining the marketing strategies and core competencies of the competitors, we established a way forward and discovered the gap. We have examined all aspects which are affecting the company with the help of investigative tools, i.e.TOWS analysis. According to the study conducted Stylo lies on Limited expansion and harvest strategy position. Thus, Stylo has to protect or maintain their existing market position and have to invest wisely in those segments which are profitable for the company. By reviewing the strategic alignment of Stylo, our findings were that Stylo lacks in product quality and differentiation. So we have extensively defined what should the company do to overcome these lacking and how should they do it, when should the company execute.Item Advertising and e-marketing plan for(UMT.Lahore, 2018) Syed Tanzeel-Ur-Rehman; Zaman Saif; Hanan Iqbal; Omer Aziz KhanPakistan’s textile industry is one of the largest industries in the country and contributes to approximately 8.5% in GDP. Such a glorifying contribution in the country enabled Pakistan to contribute to fulfill 9% of the needs of global textile industry. This achievement has a much positive impact on the global economic image of Pakistan. Our of 1,221 ginning units, 422 are spinning units, 124 large spinning units while 425 small unites produce textile. Pakistan’s prestigious textile industries including Khaadi and Nishat are globally known and recognized. In this project of ours, we seek to extract consumer’s perception, record the market’s response and devise an accordingly much accurate digital marketing solution and advertising campaign which in turn will help amplify the footfall, thus ultimately prompting a derivation of sales plan of Din Lifestyle (DLS). The project focuses on the research with on-ground surveys, consumer surveys, market surveys and interviews so as to record the demand of target audience. With the help of Digital Marketing Solutions and Advertising Campaign, the research will help increase the customer footfall and sales of Din Lifestyle (DLS), Wapda Town Branch, Lahore. Din Lifestyle (DLS) – A female clothing brand and a project of Din Group of Industries – offers unique but distinct styles, fashion designs and comfortable fabric that ensures the implementation of industry-standard printing and embroidery techniques. DLS strives to bring the lifestyle, which is per se to the fashion trends and is perfectly in relation with the fashion of today. The research team of the project compiled a series of questionnaire, which helped recognize the major problems that affected the footfall of customers. The research helped us recognize the problems and helped decide which digital platform works best for influencing the target audience. Upon collecting the analytical and demographic data, the information helped us to understand how the chosen platforms and marketing techniques could benefit the business and footfall of customers. The research will help DLS to invest not only on its usual advertisement needs but to update its methods and relations with the ever-changing trends, seasonal sales and promotions.