2017

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https://escholar.umt.edu.pk/handle/123456789/4878

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    CAMPAIGN FOR PROMOTION OF EVENT ON PUNJABI CULTURE
    (UMT.Lahore, 2017) Ayesha Amjad
    With the passage of time the essence of the cultures in world is kept revived by cherishing it in different ways. One of which is arranging festivals based on the specific culture’s theme. By arranging such festivals people gather socially and get to know a lot about the specific culture, its background and history and also cherish it at same time. For this purpose a festival based on Punjabi culture arranged by Punjab government is being promoted through a campaign which includes streamers, posters, invites and brochures that would be designed to promote this festival and to gather as much a crowd as possible.
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    Daaj Aik Riwaj
    (UMT.Lahore, 2017-08-10) Ruhma A. Sattar
    My thesis is about the about the iniquitous dowry system and its impact on our society of south Asia – Punjab Pakistan. This thesis compares and explores the lives of women and show different dimensions of their autonomy. The objectives of my topic are to verity the involvement of people in this evil system made by our society but not by our religion. People are forgetting that this dowry system is swallowing the happiness of almost every family mostly in the south in Punjab. The research shows that dowry is destroying the lives of women and affecting them physically and mentally. This is all because of the human greed. Most of the people are involved in this evil system whether they are educated or illiterate. However, very small ratio is against this system. Through my research I want to give a cure of this major problem which will be later discussed in my thesis report.
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    MIRINDA – THE REFRESHING DRINK
    (UMT.Lahore, 2017) Sara Hayat
    Mirinda is here for carefree laugh and out loud partner. The concept of redesign the posters, banners, web banner, website, hoarding and standee. Souvenirs and steamer. The new campaign of Mirinda will be launch in summer to give a feel of freshness and make one’s mind cool in hot weather. Mirinda will encourage people to create something different than others by getting in touch with their creative side. The strong fruity taste and the vibrant bubble will remind everyone that don’t take life too seriously. Mirinda helps to relief the full of fun side for everyone. Consequently, Mirinda agreed a bold and vibrant color, great taste of orange and sparkling bubbles that energized you quit offering on that one on a chance to be additional carefree, spontaneous refreshed one to be more playful.
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    Redbull; Tribute to legends of Pakistan
    (UMT.Lahore, 2017)
    Choosing Red Bull in a way that I want to give tribute to legendary players of Pakistan by their past records, as in how they made their country proud with greater energy and motivation. This tribute to legends, lead to youth players to drink Red Bull and boost up their energy to give better performance and continue the chain of making Pakistan proud and recognize their country in the world in a positive way. The variety of flavors launched in the market inspires the youth to drink more Red Bull. Red Bull has also started to make its way into the music and entertainment industry by sponsoring various musical artists and developing feature length sport films that could quite easily be considered art.