2020

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https://escholar.umt.edu.pk/handle/123456789/4498

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    Inter-functional Coordination to Co-Create Value within Manufacturer Value Chain for Supply Chain Performance
    (UMT, Lahore, 2020) Umer Mukhtar
    During the last couple of decades, it has been observed that supply base complexity, production complexity, hence, supply chain complexity has increased due to several reasons. Some of the reasons are 1) technology advancement; 2) demand for the fulfillment of customers’ ever-changing requirements and innovative products; 3) the strategic focus of firms to differentiate themselves from competitors; 4) the quest for winning the race in the dynamic hyper-competitive markets through supply chain performance (SCP). It has also been observed that increasing complexities impact the SCP negatively. Thus, complex supply base and manufacturing processes result in more challenging to achieve the desired objectives. These elevated challenges, in turn, result in poor performance of the whole of the supply chain (SC). To cope up with this challenging situation, the role of coordination at all levels, between firms’ value chains (inter-firm) and within single firm’s (intra-firm) value chain i.e., between functions, is evident. Current studies on SCP are focused on coordination between SC partnering firms at the Inter-firm level. While this study is one of the early ones that look at an individual firm’s value chain as a source of superior SCP, considering it a building block of whole SC Structure. Therefore, to comprehend that how and why the performance of SC could be improved by Inter-functional Coordination especially in today’s relatively highly complex higher complexity SC environment, this study proposes and fills the gap in the literature by examining Value Co-Creation (VCC) perspective as a phenomenon of inter-functional coordination within firm’s value chain.
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    What hinders international SMEs from introducing own product brands in International market(s): A Study of Surgical Industry of Sialkot, Pakistan
    (UMT, Lahore, 2020) MUHAMMAD RIZWAN SALEEM SANDHU
    Purpose: This is a valid observation that SMEs have gained special attention at all levels both in developing and developed world for the reasons which are obvious, precisely and rightly SMEs are considered seedbed for entrepreneurship. Role of SMEs is so important that both ends of value chains, downstream and upstream, cannot function without their presence and contribution. In many cases SMEs are earning considerable export revenues for their countries and have potential to earn much more. Although SMEs, specially of developing country origin, have been working with international markets over the years yet they do not have product brands. SMEs produce quality which is accepted in international markets but their products sell under the brand name of others. The current study aimed to explore and explain that why do SMEs of developing country origin operate in international markets without product brands. Study design/methodology/approach: Keeping in view the aim mix method research design, Exploratory Sequential Design, has been used. The study was divided into two phases; in first phase interviews and focus group discussion were conducted in The Surgical Industry of Sialkot, Pakistan, industry consisting of SMEs and known for its export contribution, to explore factors as reasons of SMEs’ working without product brands and a scale was proposed whereas in second phase the scale was tested by collecting data from 100 firms of The Surgical Industry. The data collected through self-administered questionnaire having 82 items covering 22 factors was then analyzed using SmartPLS3. Out of 82 items of the scale 48 were found statistically significant supporting 19 factors in first order analysis.