Institute of Aviation Studies (IAS)

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Browsing Institute of Aviation Studies (IAS) by Subject "Airline Industry"

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    Airline marketing plan
    (University of Management and Technology, 2017) Muhammad Ibrahim; Rana Sadam
    We are group of two friends who have worked on the marketing project of an airline. The main reason of this project is to realize the importance of marketing in airline industry and what marketing can do to promote a business. We will launch a new airline whose name will be Our basic task and objective is to launch an airline in the current economic condition. The airline we will launch will only caters the society of Pakistanwhich are upper and middle as well lower middle class. We will provide good and healthy transport to all these depressed people. The name of our airline will attract the customer and make a sense in their minds that the airline is not expensive and it is the main reason why we choose such a name. We will use simple marketing techniques to market our product and will not waste money on other expensive techniques to market our product rather we will use sponsorship technique i.e. will sponsor cultural events, sports etc. The population of Pakistanis increasing day by day so we have decided to hit such a segment of society which is greatly affected by the cost of air travels and the society is lower middle and middle class because they do not think beyond basic requirements like food, shelter and clothes. We will do something for the largest part of society of Pakistanwhich is Upper and middle class and let them think that there is someone who care for them. We have done a lot of research and gather a lot of important information but now we got to know the exact situation of Pakistanthrough PESTEL analysis and business opportunities. We have learned that there is a lot of vacant space available in the aviation industry to improve and unique ideas can insist investors to invest in this industry.
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    NEW INNOVATIONS AND STRATEGIES TO REDUCE OPERATING COSTS OF AIRLINES
    (2018) AHMED, SHAKEEL
    With the help of Allah Almighty, assistance of our teacher and our hard work we have made this project which is about modern and latest innovations to reduce the operating costs of airline industry and This project containsall the operating costs which an airline have to bear while running a business. This project also includes the recommendation and strategies which different airlines around the globes are working in order to compensate for their higher operating costs. This project contains a whole business plan of a company which will be serving locker facilities at the Lahore airport. It contains executive summary, business idea, its core strategy, SWOT analysis and d market analysis as well as business growth. It also contains information about how and who is going to finance