Department of Media & Communication

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Browsing Department of Media & Communication by Subject "Secularism in Pakistani society"

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    The role of print media for promotion of secularism in pakistan; and content analysis of selected urdu and english newspapers
    (University of Management and Technology, 2016) Waheed Sulemani; Hafiz Ammar
    The purpose of this study is to find out the role of print media in spreading secularism in Pakistani society. The research aims at investigating the promotion of secularism among the youth of Pakistan through the print media of Pakistan. To serve this purpose, a thorough research has been made. Different interpretations of secularism by the authors and writers from different regions, countries, and religions have been studies and added to get an optimal knowledge of the word and its impacts on any society. To investigate the effect of print media on the reader especially young generation and to measure the change in their thoughts, a survey technique is used and the data is gathered from the graduate and post-graduate students of different government and private universities of Lahore. Quantitative measures have been taken to interpret the facts in the researchthat seeks to discover the effect of the columns on the readers of both languages, Urdu and English. Results of the research have been analyzed through SPSS by applying chi-square technique. Charts and graphs have been used to describe the results of study. The finding of the study may help understand the thinking pattern of the columnists promoting secularism in society as well as knowing the impact of propagating secularism among the youth of Pakistan.Findings of the study reveal that columns written by Urdu and English columnists have profound impact on the minds of the people especially the youth is highly affected by the secular thoughts expressed by these columnists. Thus a state of anarchy and discomfort among the public, in general, and youngsters, in particular, have been noticed in the results.