(Maxwell Scientific Organization, 2011) Qamar Ali; Manqoosh Ur Rehman
This study describes research in five cellular companies operating in Pakistan, aimed at identifying
their current and preferred organizational culture. Using Quinn and Rohrbaugh (1983) competing values
framework, the overall cultural profiles and dominant characteristics of the organizations and industry are
determined through a personally administered survey employing the Organizational Culture Assessment
Instrument (OCAI). The results indicate that hierarchy culture is dominating in cellular industry, whereas the
clan is found to be the most preferred cultural archetype in majority of cellular companies. This indicates a
misalignment between what employees think is needed and what is perceived to exist.