2025

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DETERMINANTS AND CONSEQUENCES OF CONSUMER AWARENESS TOWARD HALAL FOOD PRODUCTS THROUGH RELIGIOSITY EVIDENCE FROM MILLENNIAL GENERATION
(UMT, Lahore, 2025) Tahira Yasmeen
Differences in religion accentuate the consumer choice patterns of the products ranging from basic food items to daily life products. Food selection and preferences manifest consumer adherence to religious beliefs, particularly in monotheistic religions such as Islam. It serves as a primary focal point for the social and religious organizations as they come to provide their services. Thus, the quantum and type of food allowed or prohibited under Islamic law clearly categorizes Halal and Haram, with the stiff requirement that Muslims observe the law. There has been a massive rise in population and economic transformation of the Muslim societies in the present era that has increased a worldwide urge to have halal food items. This demand has, however, come with difficulties in dispensing awareness to Muslims on the availability and recognition of halal packaged foods based on their understanding and observation of the environment. Consumers‟ knowledge or awareness of halal food, particularly packaged food products, is not well understood by consumers, particularly in Muslim nations. As per the World Population Review (2024), Muslims constitute 24 percent with a projection to be three billion in 2060 in world population