Browsing by Author "Zoiez Fatima"

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    EFFECTS OF CABIN CREW APPEARANCE AND STYLE ON MARKETING AND BRANDING OF THE AIRLINE
    (UMT, Lahore, 2025-05-17) Zoiez Fatima
    This research evaluates the impact of AirSial Airlines' cabin crew uniforms on its branding, cultural representation, and customer perceptions. The uniforms of the airline include elements that show Pakistani traditions, such as scarves for female crew members and the use of green to symbolize the national flag of Pakistan. Nevertheless, there are some critical factors with the branding consistency, color coordination, and appearance of the airline