Browsing by Author "Zeeshan, Muhammad"

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    Complaint management system
    (University of Management and Technology Lahore, 2016) Imtiaz Awan, Malik; Mahmood, Azib; Ali, Basit; Zeeshan, Muhammad; Furqan Asad, Khawaja
    The need for a complaint management system by “Cotton Web Limited” for its IT Department open up an opportunity. This opportunity presented itself as a system which takes in multiple complaints spread over two different areas and multiple departments which could access to the system and thus get these complaints solved and also for the evaluation of the IT Department itself to know of how many complaints were posted and how long was the response time for them.
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    Effect of direct teaching method on the academic achievement of high and low achievers in the subject of English at the secondary level
    (Journal of College Teaching & Learning, 2010-07) Uzma Quraishi; Ishtiaq Hussain; Nisar Hussain Hamdani, Syed; Zeeshan, Muhammad
    The major objective of the study was to determine the role of the direct teaching method in the academic achievement of students in English at the secondary level. To achieve the said objective, the Solomon Four-Design pre-test/post-test equivalent group design was considered to be the most useful design for this study. The pre-test was used to measure the achievement. The pre-test was used only to equate the control and experimental groups. Thus, the Solomon four-group design was applied for treatment of the data. The experimental group was taught by the direct method, while the control group was taught by the traditional method for a period of six weeks. At the end of the treatment, a post-test was administered and scores of pre-test and post-test were served as data for the study. Applying t-test and analysis of variance tested to know the significance of difference between the scores of groups at 0.05 levels. After analyzing the secured data it was concluded that the direct teaching method was more effective as a teaching-learning technique for English compared to the traditional teaching method. Students in the direct teaching method outscored the students working in the traditional learning situation. Low achievers in the direct teaching showed significant superiority over low achievers learning English by the traditional method. Thus, direct teaching was found to be a more effective method for quality teaching of English to the low achievers as compared to the traditional method of teaching. High achievers, whether they were taught English by the direct or traditional method, retained learned material at the same rate. Low achievers who were taught English by the direct method retained more material as compared to low achievers taught by traditional method of teaching.
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    Quantifying value co-creation
    (University of Management and Technology Lahore, 2016) Zeeshan, Muhammad
    Service Dominant Logic of Marketing has changed the way Marketing discipline is being understood today. Value co-creation has become central, and one of the most researched topics among marketing scholars worldwide. Value is believed to be realized by the customers. This study is discussing the relationship between value realization facets and customer experience that emerges from a value co-creation process. With assumptions of a positivist paradigm, this study is responding to the call for quantification of value co-creation concept. This research is answering the question: “What is the relationship between realized value facets (monetary-value, relationship- value, and functional-value) and customer experience (experience value) in a B2B context? The chosen context of this study is systems development and implementation in Information and Communication Technology (ICT) industry. Responses are collected from the team members of client organizations (customers) of different ICT Vendors while implementing services by Microsoft, Oracle, and SAP etc. Seven-point likert scale survey instrument was used to record the responses. Sample size is comprised of 212 respondents, who completed the survey. Multivariate data analysis techniques like exploratory factor analysis (EFA), cronbach’s alpha, and linear regressions have been used to analyze the data. Data analysis is presenting a comprehensive and extensive set of findings. Experience value (EV) is significantly and positively influenced by monetary (MV), relationship (RV) and functional value (FV). Though all three value facets in value co-creation process significantly affect experience value but customer is more inclined toward relationship and functional value than that of monetary value to evaluate experience. However, relationship and functional value contributes equally for creating a good customer experience. This study is incomparably contributing to the current stream of value co-creation literature. Firstly, a statistically valid and reliable instrument to measure different value realization facets in the value co-creation process has been developed. Secondly, this study is measuring the impact of realized value facets on overall customer experience in the value co-creation process. Thirdly, the research is responding to the knowledge call for quantitative studies in the area of value co-creation. Through this study, we now are moving to create a more generalized understanding of value co-creation concept. The limitations and scope have also been discussed along with recommendations for future research.