Browsing by Author "Sarwar M. Azhar"

Now showing 1 - 7 of 7
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    Corporate social responsibility: future research directions
    (Institute of Interdisciplinary Business Research, 2010) Sarwar M. Azhar; Rubeena Tashfeen
    This paper presents Corporate Social Responsibility (CSR) within the matrix of other regulatory concepts voluntary or legalistic, such as Corporate Governance, Business Ethics and others that focus on appropriate managerial behavior. It further suggests that this nascent construct, to become a viable operational concept worth pursuing with diligence in a developing country, rather than become a cover up for the negative consequences of capitalist pursuit of profit, must be contextualized. The paper also presents the normative, instrumental and empirical approaches to the subject and suggests that only when we are clear on the approaches should we draw up the research agenda. The paper further suggests that the focal point of any enlightened assessment in the area of CSR in a developing country should be the takeholders. Research is necessary, among other areas to understand where the stakeholders in the form of public opinion and not mass opinion stand on the issues, what the priorities are, what the role of the government should be and who should be finally responsible.
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    Customer satisfaction in telecom industry after Mobile Number Portability
    (2011-12) Rafique Ahmed Khuhro; Sarwar M. Azhar; Niaz Ahmed Bhutto; Irshad Hussain Sarki; Imran Arshad Shaikh
    Mobile Number Portability was introduced by Pakistan Telecommunication Authority in Pakistan with multibenefits, which was supposed to provide the flexibility and freedom to subscribers. This is an exploratory research in which the satisfaction level of the customers is analyzed and the data is collected from those mobile users who have been from the process of MNP. Variables of the study includes price, call clarity, user friendliness, value added services, support services and customer complaints. The findings can be useful for regulatory authority, mobile operators; for streaming the process to have the loyalty which leads to higher profits and it also can be generalized to the other industry having same tough competition.
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    Factors affecting job satisfaction among faculty members Herzberg�s two factor theory perspective a study of shah abdul latif university, sind, Pakistan
    (Society for Business Research Promotion, 2012) Farhan Mehboob; Niaz Ahmed Bhutto; Sarwar M. Azhar; Fallahuddin Butt
    This paper studies the Herzberg’s two factor notion of job satisfaction. The purpose of this paper was to examine the relationship between job motivator and job hygiene with job satisfaction. It also aimed to explore whether these job attributes reflect the same notion put forward by Herzberg or not. The study was being conducted on faculty members at SALU. An instrument containing five job hygiene facets and five job motivator facets was used to collect data from respondents. The faculty members were generally found satisfied with their job but satisfaction level varies across gender, age, tenure, rank as well as towards the various attributes of Job motivator and Job hygiene. The facet “Work itself” was found to be the most satisfying job attribute while “Policy” was the least satisfying aspect of job respectively. The result also showed that both job motivator and Job hygiene are moderately to substantially relate with job satisfaction. The factor job Hygiene was found more influential in predicting job satisfaction than Job Motivator. It contradicts Herzberg’s conception that only content factor tends to develop a positive attitude towards job. On the other hand demographic variables showed an insignificant impact in determining the level of job satisfaction among faculty members at SALU.
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    Hr professionals effectiveness and competencies: a perceptual study in the banking sector of Pakistan.
    (International Journal of Business and Society., 2015) Abdul Rashid Kausar; Sarwar M. Azhar
    This study examines the human resource (HR) Professionals’ Effectiveness through the lens of HR Professionals’ Competencies and HR Professionals’ Willingness. The Human Resource Competency Study model is used in this research, which is modified to include ‘Willingness’ as an important competency. Impact of HR Professionals’ Social (HRSC), HR Professionals’ Technical Competencies (HRTC) and HR Professionals’ Willingness (HRPW) on HR Professionals’ Effectiveness is measured. The study is undertaken using data drawn from the line managers of the largest bank among the privatized banks of Pakistan. It is hypothesized that all HR Professionals’ Competencies are equally and strongly related to HR Professionals’ Effectiveness which is theoretically associated with organizational performance. The analysis reveals that the HR Professionals’ Competencies have a significant high correlation with HR Professionals’ Effectiveness. However, this relationship is stronger for HRSC than HRTC or HRPW and within the sub constructs ‘Credible Activist’ has the stronger relationship contrary to our expectations. It is also concluded that the HR professionals’ of the bank are lacking the competencies and hence have a negative impact on their effectiveness in the banking sector of Pakistan. Keeping in mind the relationship between HR Professionals’ Effectiveness and organizational performance, the need to enhance HR Professionals’ Competencies is highlighted.
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    The impact of customer satisfaction and switching barriers on customer loyalty in Pakistani mobile telecommunication services
    (Macrothink Institute, 2012) Niaz Ahmed Bhutto; Sarwar M. Azhar; Rshad Hussain Sarki; Rafique Ahmed Khuhro; Imran Arshad
    The successes of the firms depend on creating high customer loyalty by adopting appropriate strategies. In response, the industry is shifting its strategic focus away from attracting only new customers by offering competitive prices and packages, towards retaining existing customers through creating customer loyalty. This study aims to investigate the effects of customer satisfaction and switching barriers on customer loyalty. The data is collected by questionnaire based survey using simple convenient sampling technique and the target population includes all the current users of mobile telecommunication services. Multiple regression method is used to test the impact of customer satisfaction determinants and switching barrier on customer loyalty. The result shows that call quality and customer support have significance relationships with customer loyalty. A one way ANOVA test was also used gender differences among customer satisfaction and switching barriers in Pakistani mobile telecommunication services. Findings of the study may be useful for strategists and policy makers in telecom industry and the results can be generalized to the industries.
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    Strategic orientations and organizational types: a theoretical link
    (Publishing India, 2013) Syed Shahid Hussain; Sarwar M. Azhar; Maham Shahid
    The aim of this study is to explore the extant literature with respect to the effect of organisational types on SO-performance relationship. The type of an organisation is a mental model or metaphorical representation manifested through the structural characteristics such as systems, processes, nature of business and workforce. It is also manifested through values, norms, shared vision (known as culture) and strategic orientations. Authors of this study therefore firmly believe and propose a significant connection between type of organisation and SO-performance relationship. The paper discusses this conceptual link through the review of literature systematically based on last three years research publications i.e. 2010-2012. Firstly, authors highlight the existence of SO-performance relationships and then purport the links between frequently cited SOs and organisational types. The study concludes with several propositions based on a theoretical framework and provokes attention of future researchers towards this crucial issue.
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    Xpressions of generation y:perceptions of the mobile phone service industry in Pakistan
    (Emerald Group Publishing Limited, 2010) Salma Rahman; Sarwar M. Azhar
    Purpose – The purpose of this paper is to verify the consumer preference and choice behavior; also determine the speculative low loyalty behavior of consumers belonging to generation Y sub segment – adults (age 19-28) and their perceptions regarding various brands. Design/methodology/approach – Data were collected from 100 university students in Pakistan belonging to the age group 19-28 years old. The research was concentrated in the mobile phone service sector. Data analysis was conducted using statistical analysis software SPSS. Findings – The results indicate that stated preference set and actual choice behavior are dissimilar. The generation Y adults sub group contra-indicates loyalty characteristics as high in a developing market context against the established wisdom of low loyalty found in developed countries. The perceptual maps of brands indicate no distinct personality characteristics necessitating marketers to rethink their strategies in this service industry. Finally, this research reconciles the gap between loyalty, stated preference and distinctiveness of brand personalities. Research limitations/implications – One limitation pertains to the target segment of 19-28 years old. Future research could be expanded to other demographic segments and use other products and brands. Originality/value – The major contribution of this paper is that it will advance theory regarding generation-based characteristics to a less developed economy context by verifying theoretical proposition with regard to brand preferences and revealed brand choices. Second, marketers would be able to focus their promotions keeping in mind the perception and loyalty factors.