Browsing by Author "Nida Fatima"

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    Beyond the scene: an analysis of identity crisis of bts from postcolonial perspective
    (UMT Lahore, 2021) Nida Fatima
    This thesis aims to probe the multi-layered contesting images and tags that are associated with Bangtan Sonyeondan, a South Korean music group, a global phenomenon and a representative face of Korean popular music in the western music industry. By using theoretical frameworks of Postcolonialism, this qualitative research attempts to explore the journey of BTS’ popularity and their fandom called Adorable Representative M.C for Youth or ARMY as a symbol of resistance against the dominant cultural powers of the west, their struggle to know who they are as individuals coming from the periphery and how the western world sees them as the Others or different in terms of being inferior because of the preconceived notions of K-pop, a loosely used term for a sub-category of Hallyu or Korean wave which has marked a great cultural impact on the world and an economic impact on South Korea. The conclusion highlights that the success of BTS is responsible to create a liminal space or a contact zone that allows for self-reflexivity on the formation of identities and subversion of the Oriental stereotypes and western hegemony about the musical scene of K-pop in general and BTS in particular so to allow a (re)imagining of who they are and where they come from and what they can potentially be as artists in the future.
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    Determinants of Consumer Information Adoption in Electronic Word-Of-Mouth (EWOM), A study on social media based consumer review groups
    (UMT.Lahore, 2016-09) Nida Fatima
    Increasing penetration of social media into marketing mix has triggered the investigation of Determinants that Impact EWOM of consumers in social networking sites. A conceptual model has been designed and tested in this study to investigate the factors that lead to the acceptance and adoption of online opinions by customers posted in online communities (groups) created by consumers for consumers on social networking sites. The results confirms that the factors of Connection of Message with User, Latest Information, Reliability of Message and comprehensiveness of Message are constructs of Argument Quality that leads to perceived Information Usefulness and Information Adoption of Electronic word of Mouth posted in online communities (groups) created by consumers for consumers on social networking sites.
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    Epidemiological study of cardiovascular diseases in patients visiting punjab institute of cardiology lahore
    (UMT, Lhr, 2022) Nida Fatima
    Heart attack, stroke, and heart failure are just a few of the significant health issues that can result from a collection of illnesses known as cardiovascular diseases (CVDs), which damage the heart and blood arteries. Hypertension, high cholesterol, diabetes, obesity, smoking, and physical inactivity are risk factors for CVDs. High blood pressure, high cholesterol, diabetes, obesity, smoking, and inactivity are among CVD. To prevent CVDs adopt healthy lifestyle practices including eating a balanced diet, staying physically active regularly, stopping smoking, and keeping a healthy weight. Moreover, managing risk factors and symptoms early on helps stop the progression of CVDs. In order to lessen the impact of CVDs, prevention, and early identification are crucial. The goal of this study is to examine the current understanding regarding CVDs, including risk factors, diagnoses, treatments, and preventative measures. Questionnaire-based performa which we collected the data from the hospital. All the data were put on the excel sheet and analyzed the data by using statistical tests. One way ANOVA was used to determined the age intensity within the types of heart defects. The significance values was always less than 0.5 There were seven types of heart defects. Maximum members of patients who lied into the age group 51 to 60. After that the literacy rate which more patients were illiterate. According to the gender group mostly patients which were affected by the cardiovascular disease were male. Then the occupation status in which mostly to the patients which were unskilled manual. Between groups the p value was 0.33. By comparison, the gender of which male patients were affected by heart diseases. Mostly the commom disease in the types of heart defect in which ischemic disease was common.Besides other clinical parameters according to types of heart defect which was 3.83±0.37. The amount of creatanine in cerebrovascular heart disease was 1±0.26 and the glucose.