Browsing by Author "Ifra Ashraf"

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    Telecommunication and Advertisement Impact on Youth In Pakistan
    (University of Management and Technology, 2013) Ifra Ashraf
    Youth plays a significant role in building of the nation and in the development of a country. Their adoption, aspiration, and objective lead towards change in social value of a culture. Ongoing study investigates the impact of telecom advertisements on the behavior of youth, the social values of Pakistani youth. Telecommunications in Pakistandescribes the overall environment for the growing mobile telecommunications, telephone, and Internet markets in Pakistan. Telecommunication companies are growing and growing in Pakistanand due to having a camel race in between competitor companies they are giving such offers and packages to their consumers that highly affect youth behavior towards their lives, towards their family and studies. Telecommunication Services play a key role in the growth of economy, facilitating efficiency and growth across the wide range of user's industry in any country. The level of Telecommunication development is a determining factor for economy, social and cultural development of a country. State of Pakistan's Telecom Industry Pakistanhas remained as the fastest growing mobile telecom market in Asia. Currently, the telecom sector is undergoing intense competition among the six mobile operators, one major fixed-line operator and few RESEARCH: Telecommunication and Advertisement Impact on Youth in Pakistan small fixed-line operators. In the best interest of their long sustainability, the mobile operators are forming strategies driven towards being at lowest cost, extensive network coverage and connectivity, innovative products and segmentation. Now a day's mobile phone is becoming necessity of life, not only for youngsters but old as well. Every coin has two sides same case is with telecommunication connections and with their advertisements as well. Some has cons and some has pros, so this study will conclude with either pros or cons of telecommunication.