Browsing by Author "HASSAN KHALID"

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    Rebranding Takhleeq (Hand Made Jewelry)
    (UMT,LAHORE, 2021) HASSAN KHALID
    Jewelry has paid the significant attention to generations in all era and the ultimate designs represents the stories of the culture of several nations globally. The changes of cultures and living styles have significant impact on jewelry designs. In this study, we have transformed the brand by transcending its functional role as just a common machine made jewelry brand to define it as a brand that merge art into fashion. Therefore, the jewelry design range can easily be altered as per the requirements of peers. For this study, we have arranged fashion campaign to endorse and encourage new customers. Our proposed solutions and efforts have shown that the have drastic improvement in market attention and increase in customers also.