Browsing by Author "Ayesha Atta"

Now showing 1 - 2 of 2
  • Thumbnail Image
    Item
    The effect of customer behavior on frontline employee’s engagement
    (University of Management and Technology, 2017) Ayesha Atta
    This research study increases our knowledge about customer behavior and how frontline employees perceive customer behavior and its effect on engagement at work. Service quality positively related employee engagement. The core purpose of this research study is to measure the relationship between frontline employee engagement and customer behavior (four types of behavior customer participation, complaint behavior, citizenship behavior and misbehavior) in sample of Lahore banking sector. Two hundred and fifty seven customer-facing frontline employees in Lahore completed the survey. Finding shows that some customer behaviors has effect on frontline employee engagement and some behaviors has no effect on customer behavior. Customer participation and customer citizenship has positive and significant effect on frontline employee engagement. Customer misbehavior and customer complaint has no effect on frontline employee engagement. This research study shows customer behavior involvement in frontline employee engagement. So managers should focus on customer's behavior which effect on employee engagement and which increase employee engagement and try to increase and promote customer those behavior which increase employee engagement Findings highlighted the need for customer behavior intervention to encourage their participation. Implications for practice are also discussed in the manager/supervisor development such as sensitivity training and workplace culture improvement to create the right environment for engagement.
  • Thumbnail Image
    Item
    Integrating Cherry Blossoms and Magpies in Textiles
    (UMT, Lahore, 2025) Ayesha Atta
    This thesis looks into the artistic combining of cherry blossoms and the red-billed blue chatterer into textile design, inspired by their natural beauty and cultural symbolism. Cherry blossoms, worthy for their soft pink and white color, are wide detail as symbols of repeating and the passing nature of life, especially in East Asian cultures. In opposition, the red-billed blue speaker catches with its colorful fallen body covering and prominent red bill, stand for health, sharpness, and energy. Together, these elements offer a powerful blend of treat and philosophy, which do as the foundation for this investigate textile project.