(University of Management and Technology Lahore, 2015) Allaudin, Mohammad Hazaif; Khan, Tabarak Ullah
In this qualitative paper we present customer relationship administration systems and their effects on the Pakistan International Airline industry. We discus in which areas CRM frameworks can boost PIA and what sort of advancements or tools can enhance such systems. We discuss the past, present and the eventual fate of CRM in PIA. Toward the end of this paper we utilize the present airlines circumstances and their market sector requests to demonstrate the contrasts between business sector needs of major airline CRM frameworks.