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Browsing MPS by Author "Muhammad Taufeeq"

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    Pakistan tourism Industry
    (UMT.Lahore, 2018) Muhammad Taufeeq; Khawaja Hussain Mahmood
    Tourism is a crucial part in the economy of a country. The countries with less to showcase to the outside world lag behind others. Pakistan, fortunately, comes in the list of those countries that have been bestowed with enriched natural beauty along with rich cultural & historical places. However, the state of tourism affairs is dismal in Pakistan, despite its promising potential. The study tries to examine the issues and challenges that face Pakistan’s tourism industry. The study further discusses the challenges, diagnoses the causes of the slow growth of Pakistan’s tourism, and suggests possible solutions to develop the industry by utilizing the resources at hand. The study used a qualitative approach, interviews and discussions, to come up with promising conclusion and recommendations. Keywords: Pakistan, tourism, challenges, issues, ideas, hotels, technology, policy, marketing