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Development of wi-fi based customers data localization module for shopping facilities
(UMT, Lahore, 2022) Hamza Ahmad and Syed Hasan Atiq
THE AIM OF THIS PROJECT WAS TO DEVELOP A COMMUNICATION SYSTEM BASED ON A WIRELESS MODULE, CAPABLE OF MAPPING TRIPS OF SHOPPERS TO FACILITATE RETAILERS. THE UTILIZED TECHNOLOGY THAT IS DISCUSSEDIN THIS PAPER CAN PROVIDE EXTENSIVE ABILITY OF MAPPING CONSUMERBEHAVIOR IN A SHOPPING COMPLEX. THIS ABILITY WILL BE BENEFICIAL FORMARKETING STRATEGIES AND CONSUMER BEHAVIOR. THIS WAS ACHIEVEDBY UTILIZING A SIMPLE MICRO - CONTROLLER FOR IDENTIFYING ANDLOCATING THE POSITION OF THE SHOPPER FROM START TO END. THE DATAFROM IT THEN CAN BE TRANSFERRED TO COMPUTER SCREEN FORVISUALIZATION AND INTERPRETATION PURPOSES. IN HOPE OF ADDINGINTELLIGENCE TO SYSTEM, BRANDS OR SUPERMARKETS CAN UTILIZE THISDATA TO IDENTIFY STORE’S MOST AND LESS DENSE AISLES AND TIMECONSUMED BY SHOPPERS IN SPECIFIC ZONES. SINCE THE PROCESS WOULD BEWIRELESS DATA COMMUNICATION, IT CAN BE USE IN IOT DEVICES AS WELLBY FETCHING THE DATA OF CONSUMER'S BEHAVIOR AND THENCOMMUNICATE WITH PHYSICAL ELECTRONIC SYSTEMS IN ORDER TOAUTOMATE THE MARKETING STRATEGIES MECHANICALLY ANDAUTONOMOUSLY IN ORDER TO FACILITATE CONSUMER AS WELL ASRETAILER