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Browsing BBA by Author "Rizwan Mahmood Mughal"

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    Internship Report on Coates Lorillenx Pakistan Limited
    (UMT, Lahore, 2003) Rizwan Mahmood Mughal
    I have spent six weeks at Coates Lorilleux Pakistan Limited as an internee. Coates Lorilleux Pakistan is a Printing Ink manufacturing company. It is engaged in Designing, Manufacturing and Marketing of Printing Inks for the printing and packaging industries. This is the only ink manufacturer company in Pakistan, which is ISO 9001 certified. Over there I have learnt a lot about being practical in the market. The task that was given to me by my Advisor was to develop a Marketing Plan and to conduct a Marketing Survey for Water Based inks. For this I have developed a questionnaire and took a sample size of 20 ink users. For this I had to go to their respective places and conduct a detailed interview with the owners. In the analysis of the survey, 1 came up to know that, Coates Lorilleux has the highest market share of 39% in Liquid inks. On conducting the interview, it was analyzed that the customers have a problem with them because of high priced charged by Coates. For this I have recommended that to reduce their price and to keep up the current viscosity level. My next task was to develop a Marketing Plan for Coates Lorilleux. Suggestions were given that to position their product as a quality product rather than positioning on the basis of price. They should also have some promotional activities as recommended that to have some free samples for the customers or some free trials of inks. To give them some technical assistance when needed. Improve their distribution channel so that their customers have no problem with them and be more loyal. These were some of the suggestions given in the marketing plan.