Phd in MGT

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Browsing Phd in MGT by Author "MUHAMMAD RIZWAN SALEEM SANDHU"

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    What hinders international SMEs from introducing own product brands in International market(s): A Study of Surgical Industry of Sialkot, Pakistan
    (UMT, Lahore, 2020) MUHAMMAD RIZWAN SALEEM SANDHU
    Purpose: This is a valid observation that SMEs have gained special attention at all levels both in developing and developed world for the reasons which are obvious, precisely and rightly SMEs are considered seedbed for entrepreneurship. Role of SMEs is so important that both ends of value chains, downstream and upstream, cannot function without their presence and contribution. In many cases SMEs are earning considerable export revenues for their countries and have potential to earn much more. Although SMEs, specially of developing country origin, have been working with international markets over the years yet they do not have product brands. SMEs produce quality which is accepted in international markets but their products sell under the brand name of others. The current study aimed to explore and explain that why do SMEs of developing country origin operate in international markets without product brands. Study design/methodology/approach: Keeping in view the aim mix method research design, Exploratory Sequential Design, has been used. The study was divided into two phases; in first phase interviews and focus group discussion were conducted in The Surgical Industry of Sialkot, Pakistan, industry consisting of SMEs and known for its export contribution, to explore factors as reasons of SMEs’ working without product brands and a scale was proposed whereas in second phase the scale was tested by collecting data from 100 firms of The Surgical Industry. The data collected through self-administered questionnaire having 82 items covering 22 factors was then analyzed using SmartPLS3. Out of 82 items of the scale 48 were found statistically significant supporting 19 factors in first order analysis.