Department of Political Science

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https://escholar.umt.edu.pk/handle/123456789/2039

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Browsing Department of Political Science by Author "Qurat-Ul-Ain Ilyas"

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    Role of Media in Developing Political Perception:
    (University of Management and Technology, 2015) Qurat-Ul-Ain Ilyas
    This research thesis analyzes the role of Pakistani electronic media in creating political awareness and developing political perceptions of people. With the advent of modern technology, the electronic media has provided more opportunities for the common man in connection with government's policies and obligations, state tasks, and human rights. All the above narrated developments have taken place due to electronic media. This thesis starts with a review of role of electronic media that attempts to explain that how electronic media can play its role in creating political awareness among people and educate people politically. This study is about the role of state owned news channel and private news channel in developing political perceptions of people. Considering the present situation in Pakistani.e. the high saturation levels of media usage and its reflection in the people attitudes as well as in political opinion suggests the implication of certain theory such as cultivation theory. This theory suggests that media, and in particular television channels, develop the ideas of the people. People who spend more time on television, it tends to be their main source of information. Therefore, the population of present study consisted of all the female and male who study in universities. The survey sample comprises a total of 120 respondents, 30 each taken from U.M.T (University of Management and Technology, Lahore), P.U (Punjab University, Lahore), G.C.U (Government College University, Lahore) and U.C.P (University of Central Punjab, Lahore) respectively. The findings of paper indicate that most people rely on electronic media for political news. It influences people's perceptions and they are becoming politically aware by electronic media especially by news channels.